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How Fiat Chrysler CMO Olivier Francois finally got Carl Sagan’s words into a Jeep ad

15 Sep 2020

It took four years, but the deal-making marketer got his eco-friendly “Pale Blue Dot” spot made at last, as the brand pursues its electrification strategy.

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This content was originally published by E.J. Schultz. Original publishers retain all rights. It appears here for a limited time before automated archiving. By E.J. Schultz

Covid-19 – Johns Hopkins University

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