ARTIFICIAL INTELLIGENCE
An AI-native strategy firmGlobal Advisors: a consulting leader in defining quantified strategy, decreasing uncertainty, improving decisions, achieving measureable results.
A Different Kind of Partner in an AI World
AI-native strategy
consulting
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We are hiring experienced top-tier strategy consultants
Quantified Strategy
Decreased uncertainty, improved decisions
Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.
We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.
We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.
We support implementation of adaptive capability and capacity.
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Quote: Ginni Rometty, Former IBM CEO
“Artificial intelligence is not a strategy, but a means to rethink your strategy.” — Ginni Rometty, Former IBM CEO
Ginni Rometty’s statement, “Artificial intelligence is not a strategy, but a means to rethink your strategy,” emerged from her front-row vantage point in one of the era’s most significant technological transformations. As the first woman to serve as chairman, president, and CEO of IBM, Rometty’s nearly four-decade career at the company offers a compelling backdrop to her insight.
Her leadership at IBM began in 2012, at a time when the company confronted industry-wide disruption driven by the rise of cloud computing, big data, and artificial intelligence. Rometty recognized early on that AI—while transformative—was not a plug-and-play solution, but a set of tools that could empower organizations to fundamentally reshape their approaches to competition, operations, and growth. This realization guided IBM’s pivot toward cognitive computing, analytics, and cloud-based solutions during her tenure.
A defining episode during Rometty’s leadership was IBM’s acquisition of the open-source powerhouse Red Hat for $34 billion—a strategic move to anchor IBM’s transition into the cloud era and enable clients to rethink how they deliver value in increasingly digital markets. Throughout these changes, Rometty was adamant: adopting technologies like AI is not an end in itself but a catalyst for critically reexamining and reinventing business strategies.
The quote distills her conviction that simply acquiring cutting-edge technology is not sufficient. Instead, success depends on leaders’ willingness to challenge old assumptions and design new strategies that fully leverage the potential of AI. Rometty’s perspective, forged by navigating IBM through turbulent shifts, underscores the necessity of using innovation to reimagine, not merely digitize, the future of enterprise.
About Ginni Rometty
Ginni Rometty, born in 1957, joined IBM as a systems engineer in 1981 and steadily advanced through key leadership roles—culminating in her appointment as CEO from 2012 to 2020. During her tenure, she spearheaded bold decisions: negotiating the purchase of PricewaterhouseCoopers’ IT consulting business in 2002, prioritizing investments in cloud, analytics, and cognitive computing, and repositioning IBM for the demands and opportunities of the modern digital landscape.
Her leadership style and vision earned her recognition among Bloomberg’s 50 Most Influential People in the World, Fortune’s “50 Most Powerful Women in Business,” and Forbes’ Top 50 Women in Tech. While her tenure included periods of financial challenge and criticism over IBM’s performance, Rometty’s overarching legacy is her focus on transformation—seeing technology as a lever for reinventing strategy, not merely executing it.
This context enriches the meaning of her quote, highlighting its origins in both lived experience and hard-won leadership insight.
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We help clients to measurably improve strategic decision-making and the results they achieve through defining clearly prioritised choices, reducing uncertainty, winning hearts and minds and partnering to deliver.
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Consultants join our firm based on a fit with our values, culture and vision. They believe in and are excited by our differentiated approach. They realise that working on our clients’ most important projects is a privilege. While the problems we solve are strategic to clients, consultants recognise that solutions primarily require hard work – rigorous and thorough analysis, partnering with client team members to overcome political and emotional obstacles, and a large investment in knowledge development and self-growth.
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