ARTIFICIAL INTELLIGENCE
An AI-native strategy firmGlobal Advisors: a consulting leader in defining quantified strategy, decreasing uncertainty, improving decisions, achieving measureable results.
A Different Kind of Partner in an AI World
AI-native strategy
consulting
Experienced hires
We are hiring experienced top-tier strategy consultants
Quantified Strategy
Decreased uncertainty, improved decisions
Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.
We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.
We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.
We support implementation of adaptive capability and capacity.
Our latest
Thoughts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Strategy Tools
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Fast Facts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Selected News
Quote: Daniel Kahneman, Nobel Laureate
“AI is great at multitasking: it can misunderstand five tasks at once.” — Daniel Kahneman, Nobel Laureate
This wry observation from Daniel Kahneman highlights the persistent gap between expectation and reality in the deployment of artificial intelligence. As AI systems increasingly promise to perform multiple complex tasks—ranging from analyzing data and interpreting language to making recommendations—there remains a tendency to overestimate their capacity for genuine understanding. Kahneman’s quote playfully underscores how, far from being infallible, AI can compound misunderstandings when juggling several challenges simultaneously.
The context for this insight is rooted in Kahneman’s lifelong exploration of the limits of decision-making—first in humans, and, by extension, in the systems designed to emulate or augment human judgment. AI’s appeal often stems from its speed and apparent ability to handle many tasks at once. However, as with human cognition, multitasking can amplify errors if the underlying comprehension is lacking or the input data is ambiguous. Kahneman’s expertise in uncovering the predictable errors and cognitive biases that affect human reasoning makes his skepticism toward AI’s supposed multitasking prowess particularly telling. The remark serves as a reminder to remain critical and measured in evaluating AI’s true capabilities, especially in contexts where precision and nuance are essential.
About Daniel Kahneman
Daniel Kahneman (1934–2024) was an Israeli-American psychologist whose groundbreaking work revolutionized the understanding of human judgment, decision-making, and the psychology of risk. Awarded the 2002 Nobel Memorial Prize in Economic Sciences, he was recognized “for having integrated insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty”.
Together with collaborator Amos Tversky, Kahneman identified a series of cognitive heuristics and biases—systematic errors in thinking that affect the way people judge probabilities and make decisions. Their work led to the development of prospect theory, which challenged the traditional economic view that humans are rational actors, and established the foundation of behavioral economics.
Kahneman’s research illuminated how individuals routinely overgeneralize from small samples, fall prey to stereotyping, and exhibit overconfidence—even when handling simple probabilities. His influential book, Thinking, Fast and Slow, distilled decades of research into a compelling narrative about how the mind works, the pitfalls of intuition, and the enduring role of error in human reasoning.
In his later years, Kahneman continued to comment on the limitations of decision-making processes, increasingly turning his attention to how these limits inform the development and evaluation of artificial intelligence. His characteristic blend of humor and rigor, as exemplified in the quoted observation about AI multitasking, continues to inspire thoughtful scrutiny of technology and its role in society.

Polls
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Services
Global Advisors is different
We help clients to measurably improve strategic decision-making and the results they achieve through defining clearly prioritised choices, reducing uncertainty, winning hearts and minds and partnering to deliver.
Our difference is embodied in our team. Our values define us.
Corporate portfolio strategy
Define optimal business portfolios aligned with investor expectations
BUSINESS UNIT STRATEGY
Define how to win against competitors
Reach full potential
Understand your business’ core, reach full potential and grow into optimal adjacencies
Deal advisory
M&A, due diligence, deal structuring, balance sheet optimisation
Global Advisors Digital Data Analytics
14 years of quantitative and data science experience
An enabler to delivering quantified strategy and accelerated implementation
Digital enablement, acceleration and data science
Leading-edge data science and digital skills
Experts in large data processing, analytics and data visualisation
Developers of digital proof-of-concepts
An accelerator for Global Advisors and our clients
Join Global Advisors
We hire and grow amazing people
Consultants join our firm based on a fit with our values, culture and vision. They believe in and are excited by our differentiated approach. They realise that working on our clients’ most important projects is a privilege. While the problems we solve are strategic to clients, consultants recognise that solutions primarily require hard work – rigorous and thorough analysis, partnering with client team members to overcome political and emotional obstacles, and a large investment in knowledge development and self-growth.
Get In Touch
16th Floor, The Forum, 2 Maude Street, Sandton, Johannesburg, South Africa
+27114616371
