ARTIFICIAL INTELLIGENCE
An AI-native strategy firmGlobal Advisors: a consulting leader in defining quantified strategy, decreasing uncertainty, improving decisions, achieving measureable results.
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Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.
We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.
We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.
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Quote: Piet Wiersma 2024 Comrades Marathon Mens’ Champion
“I promise to run the best race of my life.” — Piet Wiersma, 2024 Comrades Marathon Mens’ Champion
In the world of ultramarathon running, few events command the respect and awe of the Comrades Marathon – an iconic South African race known as “The Ultimate Human Race.” The 2024 edition of this prestigious event saw Dutch athlete Piet Wiersma make history by becoming the first international winner since 2011, breaking a long streak of South African dominance.
The Rise of an Ultramarathon Champion
Piet Wiersma’s journey to Comrades glory wasn’t instantaneous. His 2024 victory represented the culmination of years of dedication and strategic improvement. In 2023, Wiersma finished second in his maiden Comrades Marathon attempt, displaying tremendous potential but falling just short of victory. Rather than being discouraged, this near-miss fueled his determination to return stronger.
What makes Wiersma’s achievement remarkable is his methodical approach to transcending his previous limitations. After his 2023 second-place finish, Wiersma completely reimagined his training regimen. “I trained very different,” he revealed in post-race interviews, highlighting a crucial mindset that separates champions from competitors.
Transformation Through Commitment
The pivotal difference in Wiersma’s preparation for 2024 involved unprecedented commitment to systematic improvement:
- He attended a training camp for the first time in five years
- He trained at altitude for the first time in his life
- He dedicated six full weeks to uninterrupted, full-time training
- He spent an additional two weeks acclimatizing in Pretoria before the race
This comprehensive approach demonstrates how Wiersma moved beyond the concept of “doing my best” with existing methods. Instead, he systematically identified new pathways to performance that he had never explored before.
The Champion’s Mindset
What truly distinguishes champions like Wiersma is their refusal to be constrained by past limitations. When he stated, “I promise to run the best race of my life,” he wasn’t merely committing to maximum effort within familiar boundaries. He was declaring his intention to redefine what was possible for himself through innovation and unprecedented preparation.
This mindset represents a profound shift from viewing “my best” as a fixed ceiling to seeing it as an ever-rising threshold. Before the 2024 race, Wiersma expressed extraordinary confidence: “I knew I was in the best shape of my life,” he said after his victory. This wasn’t mere bravado but the justified confidence of someone who had methodically expanded his capabilities.
The Legacy Continues
Wiersma’s triumph made him the 12th non-South African man to win the Comrades Marathon, marking the 18th time the race has been won by an international athlete. His victory represents more than personal achievement—it’s a testament to the power of strategic innovation in athletic performance.
In 2025, the narrative continued as South Africa’s Tete Dijana reclaimed the title, winning his third Comrades Marathon with Wiersma finishing a close second, just five seconds behind—echoing his 2023 result. This ongoing rivalry exemplifies how elite athletes constantly push each other to transcend previous limitations.
The story of Piet Wiersma reminds us that breakthrough performance rarely comes from simply trying harder within established patterns. True excellence demands the courage to experiment with new approaches, embrace unfamiliar challenges, and systematically expand the boundaries of what we believe possible.

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