Global Advisors | Quantified Strategy Consulting

framework

"Revenue Growth Management (RGM) is a data-driven strategy used by FMCG and CPG companies to maximize revenue and profit margins without relying solely on higher sales volume. It optimizes the entire commercial mix to ensure the right product reaches the right consumer on the right occasion." - Revenue Growth Management (RGM) - FMCG / CPG

Term: Revenue Growth Management (RGM) – FMCG / CPG

"Pack-price architecture (PPA), also known as price-pack architecture, is a core Revenue Growth Management strategy in FMCG and CPG. It involves designing and optimising product sizes, formats, and their corresponding price points to meet specific consumer needs, increase accessibility, and drive profitability across different retail channels." - Pack-price architecture (PPA) - FMCG / CPG

Term: Pack-price architecture (PPA) – FMCG / CPG

"Joint Business Planning (JBP) in the FMCG/CPG industry is a collaborative, strategic framework where manufacturers and retailers co-create commercial plans, moving away from transactional negotiations to align on shared growth goals. Both parties co-invest in optimized assortments, promotional calendars, and supply chain efficiencies." - Joint Business Planning (JBP) - FMCG / CPG

Term: Joint Business Planning (JBP) – FMCG / CPG

"In FMCG/CPG, the 'Jobs to Be Done' (JTBD) framework posits that consumers do not simply buy products, but rather 'hire' them to make progress or solve a specific problem in a given circumstance. By shifting focus away from traditional customer demographics and toward the functional, emotional, and social motivations behind a purchase, this consumer-centric philosophy uncovers unspoken needs." - Jobs to Be Done (JTBD) framework - FMCG / CPG

Term: Jobs to Be Done (JTBD) framework – FMCG / CPG

Strategy Tools: Profit from the Core

Strategy Tools: Profit from the Core

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