1 Nov 2014

Merchandising is any act of promoting goods or services for retail sale, from setting prices and determining quantities, to marketing strategies, display design, and discount offers.

Merchandising cycles are culture-specific and climate-specific. In every country, they incorporate important seasonal holidays, school schedules, and seasonal weather. In marketing, merchandising is defined more narrowly — as a practice of using one product (or image, or brand) to sell another, such as when images from Walt Disney Co. (DIS) films are used to sell children’s apparel, for example.

Covid-19 – Johns Hopkins University

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