6 Feb 2020

Leaders often default to "cascades" when communicating a new strategy: They develop a compelling message at the top and send it on its way. But the typical strategy cascade often fails to generate the level of clarity, commitment, and action required to move a new strategy forward. Instead, leaders should adopt a "chartering" approach, crafting mutual agreements tied to a common mission.

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This content was originally published by Strategy & Business. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Strategy & Business

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