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This content was originally published by Strategy & Business. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Strategy & Business
The market for augmented reality (AR) is predicted to top US$1 trillion by 2030, but there is still no killer AR app to woo ordinary people. Even Pokémon Go users don't turn on the AR feature. But the technology, which was invented in the 1960s, is developing on a curve that makes potential breakthroughs likely this decade, particularly for Google Glass-type applications.