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How your business can help fight coronavirus: One brand’s playbook for pivoting to masks

23 Mar 2020

The brand collaborated with a doctor to create a fabric mask with an insert for a HEPA filter.

Ellen Bennett felt like she was flailing last week. The owner of Hedley & Bennett worried about how quickly the coronavirus was spreading and was concerned about how she was going to keep paying her 30 employees if the economy shut down. Then, on Friday, she saw that designer Christian Siriano had started making masks to tackle the shortage of medical supplies. “It was like someone flung a brick at my head,” Bennett says. “I’ve always been a wake-up-and-fight kind of a girl. And I thought, ‘This is fucking game time.'”


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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