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Publicis Groupe accelerates U.S. Marcel rollout amid pandemic

30 Mar 2020

Publicis Groupe is to roll out its A.I. platform Marcel worldwide by the end of April, starting this week in the U.S. The move has been brought forward due to the coronavirus, according to CEO Arthur Sadoun.

"We moved fast as there is an urgency to keep us all connected," said Sadoun in his weekly video message to employees on Sunday night, citing the "isolation" that employees could feel during the lockdown. He revealed that many employees had already suggested in company Q&A sessions that Marcel could be a way to help. 

Events over the last few weeks have acclerated a planned global rollout by several months. Although Marcel was first "unboxed" with much fanfare at an event in Paris in May 2018, so far the U.K. has been the only market to use the system, starting eight months ago. 

Read the full article here.
This content was originally published by Advertising Age. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Advertising Age

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