With a little bit of creativity, Biden can pioneer an entirely new kind of remote campaign—a savvy twist on microtargeting for the social media era.
Maybe none of this matters. Maybe the presidential election will be solely determined by how Donald Trump handles the coronavirus, and the end result will be the same whether Joe Biden runs an effective, vigorous campaign or goes on vacation for the next six months. But if you’re a Democrat, hiding out in your basement doesn’t feel like a winning strategy. Biden’s home videos and avuncular podcast, “Here’s the Deal,” aren’t exactly catching fire. Meanwhile Trump is dominating the airwaves, using daily coronavirus briefings to broadcast political rallies from the White House lawn. Team Biden needs to amp up the X factor if it wants to recapture the public’s waning attention.
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