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Weddings are canceled. What happens to the $78 billion wedding industry?

23 Apr 2020

Small businesses are the heart of the wedding industry. So what do the florists and caterers and photographers and event planners do now?

As retail sales drop precipitously, designers and fashion brands have started producing masks and hand sanitizer in lieu of couture and perfume, to support their businesses and essential workers. Some bridal boutiques have taken a cue from the rest of the industry, refashioning their Chantilly lace scraps into pandemic-chic masks that evoke The Handmaid’s Tale. For $45 or less, you can don a mask dotted with pink sequins or black lace trim from Los Angeles bridal shop Katie May, which is donating utility masks to essential workers for each purchase. (“Hiding from rona or a chin breakout? No one has to know,” reads a recent Instagram post.) And some designers are still trying to court customers through social media and virtual showrooms.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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