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Uniqlo is making masks out of its underwear fabric

28 May 2020

The $20 billion brand is getting into masks in a big way.

As the fashion industry has watched sales plummet due to COVID-19, many brands have pivoted to produce the hottest item of the moment. Whether it’s an ethical fast fashion brand such as Reformation or a bargain bin retailer such as Old Navy, there’s a good chance that, if you sell clothing, you now sell masks. But the Japanese label Uniqlo, which does $20 billion in revenue a year, has been relatively quiet on this front. It has donated millions of pieces of personal protective equipment in Japan, but it hasn’t made masks for consumers—until now.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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