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Uniqlo is making masks out of its underwear fabric

28 May 2020

The $20 billion brand is getting into masks in a big way.

As the fashion industry has watched sales plummet due to COVID-19, many brands have pivoted to produce the hottest item of the moment. Whether it’s an ethical fast fashion brand such as Reformation or a bargain bin retailer such as Old Navy, there’s a good chance that, if you sell clothing, you now sell masks. But the Japanese label Uniqlo, which does $20 billion in revenue a year, has been relatively quiet on this front. It has donated millions of pieces of personal protective equipment in Japan, but it hasn’t made masks for consumers—until now.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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