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This haunting 8:46 spot is the most powerful corporate response to the George Floyd murder

1 Jun 2020

The text and sound of this work airing across MTV, Nickelodeon, and other Viacom networks are captivating, but the call to action is what’s most important.

At 5 p.m. Eastern and Pacific today, ViacomCBS’s entertainment and youth brands (MTV, Comedy Central, Nickelodeon, Paramount Network, BET, Pop TV, CMT, VH1, Logo, and Smithsonian) and CBS Sports will cease programming for eight minutes and 46 seconds to protest the death of George Floyd. The time is symbolic, of course, as it is the same length of time that Minneapolis police officer Derek Chauvin ground his knee into Floyd’s neck and prevented him from breathing despite his entreaties.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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