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Hulu introduces transactional ad format in NewFront pitch

22 Jun 2020

The streamer introduces GatewayGo, a way for viewers to interact with a commercial and then take an action on a second screen, like access special offers or make a purchase.

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This content was originally published by Jeanine Poggi. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Jeanine Poggi

Covid-19 – Johns Hopkins University

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