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Hey brands, this is why your customers are unfollowing you

24 Jun 2020

According to a survey from Sprout Social, 40% of responders expect an answer from brands in one hour, while 79% of responders expect it in 24 hours.

As brands try to jump through the many hoops of activism during the resurgence of the Black Lives Matter movement, many consumers have decided to boycott companies that aren’t living up to their expectations. 


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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