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How Canopy Growth is using Martha Stewart and other celebs to become the Unilever of weed

29 Jun 2020

CEO David Klein talks about how Martha Stewart, Drake, and Seth Rogen are helping the company go mainstream.

Last year, Canopy Growth signed a deal with Martha Stewart to make her an adviser to the cannabis company, helping it develop a line of CBD-based products. Now the company is getting ready to start releasing the results of that collaboration over the next few months, and over the time in between there was something that surprised Canopy CEO David Klein.

Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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