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The most important startup rule: Play the long game

9 Jul 2020

Slack CEO Stewart Butterfield and Pigeonly founder Frederick Hutson offer tips and strategies for sustained long-term growth.

When my cofounder and I started Okta, we were focused on a particular type of customer: small-to-medium-size businesses investing in cloud technology. But over the years, we broadened our focus to include any organization looking to modernize—from government agencies and nonprofits to the world’s largest organizations. Many of these customers use our technology in ways we would have never imagined back in 2009.  


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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