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In the wake of the pandemic and the protests, purpose is suddenly a super power

13 Jul 2020

Companies that have purpose built into their bottom line are the most likely to remain standing.

The coronavirus crisis, and the senseless killing of George Floyd, served as a relentless one, two punch for companies of all shapes and sizes. As the virus wages on, and the demands for social justice continue to be urgently needed, companies that have purpose built into their bottom line are the most likely to remain standing. Suddenly, having a purpose is a super power.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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