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Inside Netflix’s Strong Black Lead: How the streamer showcases a variety of Black experiences

30 Jul 2020

Netflix’s marketing arm Strong Black Lead is a case study in the effectiveness of not only hiring people of color, but giving them the tools to make their ideas a reality.

When Netflix’s marketing arm Strong Black Lead officially launched in 2018, it was a flag in the ground that one of the world’s leading entertainment companies would use its influence to amplify Black voices and creators—and not just during Black History Month or another uprising.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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