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The one-day sports strike is a wake-up call for every brand profiting from athletes

27 Aug 2020

NBA players’ action should force all the companies in the world of sports to reckon with how far their values actually go.

Sports has always been perceived by some as a refuge from the real world. That impulse is what helped drive leagues to return amid the pandemic, so people may be working from home, or have lost their job, or even gotten sick or lost a loved one to COVID-19, but at least they’d have playoff basketball.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

Covid-19 – Johns Hopkins University

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