Annie Jean-Baptiste, Google’s head of product inclusion, discusses the importance of understanding who you’re selling your products and services to from her new book Building for Everyone.
Technology can and should be a great equalizer. All around the world, the internet connects people with information that can change their lives for the better, reveal what is possible, satisfy their curiosity, impart knowledge and skills, and bring them closer to self-fulfillment. It provides information and resources that can be accessed anywhere at any time on demand. But millions of people don’t have access to the internet, so they can’t benefit from its rich resources and, perhaps more importantly, can’t contribute to the shared knowledge found online.
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