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Our definition of ‘success’ is holding business back—it’s time for a new one

8 Sep 2020

Old success was selfish and short-lived; new success must be shared and sustaining.

The abstract idea of “success” may be the most important idea in business: the fuzzy notion that motivates millions of choices, careers, and dreams. But for all the energy applied in its pursuit, there’s little energy applied in contemplating the destination. Fortune recently published its annual Fortune 500 list, which it bills as “the ultimate business scorecard.” But its ranking is driven by just one metric: revenue. Is that really the ultimate scorecard in business? The pinnacle of success? And if not, what is? Does this time of crisis, reassessment, and renewal compel us to revisit what motivates all this work?

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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