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Procter & Gamble says it won't return to the upfront as direct deals expand

23 Sep 2020

Chief Brand Officer Marc Pritchard says P&G is doing more direct deals with minority-owned and other media, and wants to end the “Groundhog Day” of broken promises.

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This content was originally published by Jack Neff. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Jack Neff

Covid-19 – Johns Hopkins University

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