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Strategy Tools: SWOT analysis

Strategy Tools: SWOT analysis

SWOT analysis is a simple but useful framework for analysing an organization or individual’s strengths and weaknesses, and identifying the opportunities and threats that are faced1. As such, the tool can be used in both a business and a personal context. Fundamental to this tool is the analysis of both internal and external factors. For example, while strengths and weaknesses are often internal to and organisation, opportunities and threats tend to relate to external factors such as competitors’ actions and changing market dynamics.

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Fast Facts

Mining’s contribution to South Africa’s GDP has declined while financial services has increased its dominance

Mining’s contribution to South Africa’s GDP has declined while financial services has increased its dominance
Mining is the only sector to have experienced an overall decline in contribution to South Africa’s GDP since 1993 with a negative CAGR of -1,3%.
The decrease in mining’s contribution to GDP has been a result of an increase in secondary and tertiary industries as well as a continuing decline in gold – and recently platinum – production over the years.
Mining companies have faced a myriad of obstacles including inadequate transport and logistics, electricity rationing warring unions and increasing labour costs – labour costs per kilogram of gold have more than quadrupled in the last decade.2
Going forward, government efforts in developing the downstream or beneficiated minerals industry could increase mining’s indirect and thus overall contribution to GDP.
Financial services however has grown from 17% of 1993 GDP to 24% of 2012 GDP and has outstripped growth of every sector bar communication.

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Term: Modern Portfolio Theory – Mean-Variance Analysis and the Efficient Frontier

Term: Modern Portfolio Theory – Mean-Variance Analysis and the Efficient Frontier

Modern Portfolio Theory (MPT) reframed investment management by formalising the trade-off between risk and return. Introduced by Harry Markowitz in 1952, it established mean–variance analysis as a quantitative framework for constructing portfolios that maximise expected return for a given level of risk, or minimise risk for a required return. The pivotal insight is that portfolio risk is not a simple average of individual risks, but a function of the variances of the assets and, critically, their covariances. The efficient frontier marks the boundary of optimal risk–return combinations and underpins both theory and practice in portfolio construction. This contribution earned Markowitz the 1990 Nobel Memorial Prize in Economic Sciences, shared with Merton Miller and William Sharpe.

Historical Development and Context

Before MPT, investors typically selected securities on standalone merits, under-emphasising diversification and the interplay of securities within a portfolio. Markowitz’s doctoral work at the University of Chicago, influenced by the Cowles Commission’s mathematical approach to economics, redirected attention to portfolios as systems with statistical structure. His 1952 Journal of Finance paper, “Portfolio Selection,” formalised the mean–variance framework and placed risk (as variance or standard deviation) alongside expected return as co-equal decision variables.

The post-war expansion, improved market data, and emerging computational tools made implementation feasible and boosted adoption. James Tobin’s 1958 integration of a risk-free asset led to the capital market line and the two-fund separation result. William Sharpe’s 1964 CAPM built on this foundation to explain equilibrium asset pricing, distinguishing systematic from diversifiable risk and introducing beta as the key measure of an asset’s contribution to market risk.

Core Theoretical Foundations of MPT

  • Rational investors maximise expected utility with respect to expected returns and risk, proxied by variance or standard deviation.
  • Portfolio construction is an optimisation problem that balances expected return against risk aversion.
  • Risk is decomposed into systematic (market-wide) and unsystematic (idiosyncratic) components; only the latter can be diversified away.
  • Diversification is a mathematical effect driven by covariance and correlation; combining imperfectly correlated assets reduces total risk.
 

Expected return of a portfolio with n assets is the weighted sum of component expected returns:

\mu_p=\sum_{i=1}^{n} w_i,\mu_i

Portfolio variance incorporates all pairwise covariances:

\sigma_p^2=\sum_{i=1}^{n}\sum_{j=1}^{n}w_i,w_j,\sigma_{ij}

When assets are perfectly positively correlated, \rho=+1, diversification does not reduce risk; when perfectly negatively correlated, \rho=-1, risk can theoretically be eliminated through appropriate combinations. Most real-world correlations lie in between.

Mathematical Framework and Mean–Variance Analysis

The optimisation is typically posed as quadratic programming:

  • Objective: minimise portfolio variance \sigma_p^2=\mathbf{w}^\top\Sigma\mathbf{w}
  • Subject to budget and return constraints:
    \mathbf{e}^\top\mathbf{w}=1, \quad \mathbf{w}^\top\boldsymbol{\mu}=\mu_p

Using Lagrange multipliers, the Lagrangian is:

L(\mathbf{w},\lambda_1,\lambda_2)=\mathbf{w}^\top\Sigma\mathbf{w}+\lambda_1\bigl(\mu_p-\mathbf{w}^\top\boldsymbol{\mu}\bigr)+\lambda_2\bigl(1-\mathbf{w}^\top\mathbf{e}\bigr)

Solving the first-order conditions yields optimal weights as a function of the target return. Any minimum-variance portfolio can be expressed as a linear combination of two distinct efficient portfolios (the two-fund theorem), so the entire efficient frontier is spanned by any two such portfolios.

The global minimum-variance (GMV) portfolio is:

\mathbf{w}_{\min}=\frac{\Sigma^{-1}\mathbf{e}}{\mathbf{e}^\top\Sigma^{-1}\mathbf{e}}

Geometry and interpretation:

  • In mean–variance space the efficient set is a parabola; in mean–standard deviation space it presents as a hyperbola.
  • The slope of the frontier declines with risk, implying diminishing incremental return per unit of additional risk.

Incorporating a risk-free asset with rate r_f transforms the efficient set into a straight line from the risk-free point tangent to the risky frontier: the capital market line (CML). The tangency (market) portfolio has weights:

\mathbf{w}_{\text{tan}}=\frac{\Sigma^{-1}\bigl(\boldsymbol{\mu}-r_f\mathbf{e}\bigr)}{\mathbf{e}^\top\Sigma^{-1}\bigl(\boldsymbol{\mu}-r_f\mathbf{e}\bigr)}

This shows that optimal portfolios can be formed as combinations of just two assets: the risk-free asset and the tangency portfolio (the separation principle). Performance is frequently judged using the Sharpe ratio:
\text{Sharpe}=\frac{\mu_p-r_f}{\sigma_p}

The Efficient Frontier: Definition and Properties

The efficient frontier is the upper boundary of feasible portfolios in risk–return space—those that deliver maximum expected return for a given risk level (or minimum risk for a given return). Portfolios below the frontier are dominated; points above are unattainable given the asset set and its covariance structure.

Key properties:

  • Concavity (viewed from below) reflects diminishing marginal returns to risk.
  • The GMV portfolio anchors the left-most feasible risk level and is independent of expected return estimates.
  • Introducing r_f yields the capital allocation line; all investors hold the tangency portfolio levered or de-levered with the risk-free asset to suit risk preferences.

Practical Implementation and Portfolio Optimisation

Practical steps typically include:

  • Data: collecting historical returns and estimating \boldsymbol{\mu}, \Sigma. Estimation quality is critical.
  • Solver: quadratic programming with linear constraints; extensions may involve integer programming for discrete rules (e.g., minimum position sizes).
  • Frontier construction: compute the GMV portfolio, then a second efficient portfolio, and span the frontier via the two-fund theorem. If A and B are efficient, then any Z=\alpha A+(1-\alpha)B is also minimum variance for its return.
  • Constraints: apply bounds, sector or factor exposures, turnover limits, and liquidity constraints.
  • Transaction costs and taxes: include in the objective or as additional constraints to avoid excessive rebalancing.
  • Estimation risk: mitigate with robust or Bayesian techniques, shrinkage of \Sigma, or constraints on active weights and turnover.
  • Risk management: incorporate additional measures such as \text{VaR} and \text{CVaR}, and use factor models to manage systematic exposures.
  • Rebalancing: set policy ranges and triggers that balance tracking error versus trading costs.
 

Benefits and Limitations of Modern Portfolio Theory

Benefits:

  • A disciplined, quantitative framework that replaces heuristics with optimisation.
  • Quantifies diversification benefits via covariance, enabling superior risk control.
  • Risk-adjusted performance metrics (e.g., Sharpe ratio) improve comparability across portfolios and strategies.
  • The efficient frontier provides a transparent way to align portfolios with risk appetite and objectives.
 

Limitations:

  • Normality and stationarity assumptions can understate tail risk and parameter instability.
  • Market efficiency does not always hold; structural breaks and behavioural effects can distort estimates.
  • Estimation error in \boldsymbol{\mu} and \Sigma can lead to unstable weights; regularisation and robust methods are often required.
  • The single-period focus omits path dependency, interim cash flows, and multi-period objectives.
  • Implementation frictions—transaction costs, taxes, liquidity, and market impact—are not embedded in the basic formulation.
 

Harry Markowitz: The Father of Modern Portfolio Theory

Harry Max Markowitz (1927–2023) pioneered the mathematical treatment of portfolio selection, transforming investing from an art into a rigorous science. Educated at the University of Chicago, he combined economics with mathematics under the influence of the Cowles Commission. His 1952 “Portfolio Selection” paper formalised the risk–return trade-off and the role of covariance in diversification.

At RAND Corporation, working with George Dantzig, he developed the critical line algorithm, making portfolio optimisation computationally practical. His 1959 book, “Portfolio Selection: Efficient Diversification of Investments,” codified the framework that underpins quantitative finance. Beyond portfolio theory, Markowitz contributed to sparse matrix methods and simulation (SIMSCRIPT). He received the John von Neumann Theory Prize (1989) and the Nobel Prize (1990, shared with Miller and Sharpe). His career included academic appointments at CUNY (Baruch College) and UC San Diego, as well as extensive consulting. His legacy is the field’s enduring emphasis on diversification, statistical estimation, and optimisation.

Related Theorists and Extensions to MPT

James Tobin extended MPT by adding a risk-free asset, proving that efficient portfolios become linear combinations of the risk-free asset and a single optimal risky portfolio (two-fund separation). This yields the capital allocation line and simplifies portfolio choice.

William F. Sharpe developed the CAPM, connecting individual portfolio optimisation with market-wide pricing. In equilibrium, the tangency portfolio is the market portfolio, and expected returns are linear in beta:

\mathbb{E}[r_i]=r_f+\beta_i\bigl(\mathbb{E}[r_m]-r_f\bigr)

Here \beta_i measures an asset’s sensitivity to market returns r_m. The security market line operationalises this relationship for pricing and performance attribution.

Merton Miller (with Franco Modigliani) provided corporate finance foundations consistent with portfolio theory, showing that under idealised conditions capital structure does not affect firm value—clarifying how leverage redistributes, rather than creates, risk and return.

Subsequent advances:

  • Multi-factor models (e.g., APT) incorporate multiple systematic drivers beyond the market factor.
  • Higher-moment and downside measures extend beyond variance, reflecting preferences over skewness and tail risk.
  • Behavioural finance refines assumptions about investor rationality and market efficiency, informing more realistic decision models.
  • Computational advances enable large-scale optimisation, robust estimation, and dynamic, scenario-based strategies.

Contemporary Applications and Relevance

MPT remains central to strategic asset allocation for institutional investors (pensions, endowments, insurers, sovereign wealth funds). It underlies target-date funds, digital advisory platforms (robo-advisers), and ETF-based portfolio construction. Factor and smart beta approaches build on MPT by targeting systematic risk premia. ESG portfolio construction uses mean–variance optimisation to achieve sustainability objectives without sacrificing efficiency.

Risk management practices (e.g., \text{VaR}, stress testing) draw on the same covariance-based foundations, while currency hedging and alternatives allocation rely on cross-asset correlation analysis. Low-volatility strategies explicitly exploit mean–variance principles. Regulation and fiduciary standards frequently reference MPT concepts as the benchmark for prudent process.

The integration of machine learning enhances estimation of \boldsymbol{\mu} and \Sigma, and robust optimisation mitigates parameter uncertainty. Practitioners adapt MPT to real-world frictions through constraints, costs, and scenario analysis.

Conclusion

MPT provides the enduring scaffold for systematic portfolio construction: quantify expected return and risk, model covariances, and optimise to the efficient frontier. Its key results—diversification through imperfect correlation, the efficient frontier, separation with a risk-free asset, and equilibrium pricing via CAPM—remain foundational. While practical implementation requires attention to distributional assumptions, estimation risk, and market frictions, the framework continues to guide contemporary asset allocation, risk management, and investment product design.

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