ARTIFICIAL INTELLIGENCE
An AI-native strategy firmGlobal Advisors: a consulting leader in defining quantified strategy, decreasing uncertainty, improving decisions, achieving measureable results.
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Quantified Strategy
Decreased uncertainty, improved decisions
Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.
We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.
We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.
We support implementation of adaptive capability and capacity.
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Strategy Tools
Strategy Tools: The GE Matrix
The GE matrix is a nine cell portfolio matrix first developed by General Electric in the 1970s which was used as a tool for screening large portfolios of business units or product lines. It is based on the idea that determining an appropriate level of investment for a business depends on both the attractiveness of the market and the businesses current capability in that market. Industry attractiveness and business unit strength are calculated by identifying a number of criteria and applying a weighting to each to come to a combined figure for its positioning on the graph. It is similar to the growth-share matrix in that it maps the strategic business units relative to their position within the industry. The axes of industry attractiveness and business unit strength are comparable to the market growth and market share axes of the growth-share matrix. The tool could be used to decide what products or business units should be added to or removed from a portfolio or which markets to exit/enter, and as a result how investment should be prioritised across the business.
Fast Facts
Mining’s contribution to South Africa’s GDP has declined while financial services has increased its dominance

Mining is the only sector to have experienced an overall decline in contribution to South Africa’s GDP since 1993 with a negative CAGR of -1,3%.
The decrease in mining’s contribution to GDP has been a result of an increase in secondary and tertiary industries as well as a continuing decline in gold – and recently platinum – production over the years.
Mining companies have faced a myriad of obstacles including inadequate transport and logistics, electricity rationing warring unions and increasing labour costs – labour costs per kilogram of gold have more than quadrupled in the last decade.2
Going forward, government efforts in developing the downstream or beneficiated minerals industry could increase mining’s indirect and thus overall contribution to GDP.
Financial services however has grown from 17% of 1993 GDP to 24% of 2012 GDP and has outstripped growth of every sector bar communication.
Selected News
Term: Markov model
“A Markov model is a statistical tool for stochastic (random) processes where the future state depends only on the current state, not the entire past history-this is the Markov Property or “memoryless” property, making them useful for modeling systems like weather, finance, etc.” – Markov model
A Markov model is a statistical tool for stochastic (random) processes where the future state depends only on the current state, not the entire past history. This defining characteristic is known as the Markov property or “memoryless” property, rendering it highly effective for modelling systems such as weather patterns, financial markets, speech recognition, and chronic diseases in healthcare.1,2,4,5
Core Principles and Components
The simplest form is the Markov chain, which represents systems with fully observable states. It models transitions between states using a transition matrix, where rows denote current states and columns indicate next states, with each row’s probabilities summing to one. Graphically, states are circles connected by arrows labelled with transition probabilities.1,2,4
Formally, for a discrete-time Markov chain, the probability of transitioning from state i to j is given by the transition matrix P, where P_{ij} = Pr(X_{t+1}=j \mid X_t = i). The state at time t follows Pr(X_t = j) = \sum_i Pr(X_{t-1} = i) P_{ij}.4
Advanced variants include Markov decision processes (MDPs) for decision-making in stochastic environments, incorporating actions and rewards, and partially observable MDPs (POMDPs) where states are not fully visible. These extend to fields like AI, economics, and robotics.1,7
Applications Across Domains
- Finance: Predicting market crashes or stock price movements via transition probabilities from historical data.1,5
- Healthcare: Modelling disease progression for economic evaluations of interventions.6
- Machine Learning: Markov chain Monte Carlo (MCMC) for Bayesian inference and sampling complex distributions.3,4
- Other: Weather forecasting, search algorithms, fault-tolerant systems, and speech processing.1,4,8
Key Theorist: Andrey Andreyevich Markov
The preeminent theorist behind the Markov model is Russian mathematician Andrey Andreyevich Markov (1856-1922), who formalised these concepts in probability theory. Born in Ryazan, Russia, Markov studied at St. Petersburg University under Pafnuty Chebyshev, a pioneer in probability. He earned his doctorate in 1884 and became a professor there, though academic rivalries with colleagues like Dmitri Mendeleev led to his resignation in 1905.5
Markov’s seminal work began in 1906 with his analysis of Pushkin’s novel Eugene Onegin, applying chains to model letter sequences and refute Chebyshev’s independence assumptions in language-a direct precursor to modern Markov chains. He generalised this to stochastic processes satisfying the memoryless property, publishing key papers from 1906-1913. His contributions underpin applications in statistics, physics, and computing, earning the adjective “Markovian.” Markov’s rigorous mathematical framework proved invaluable for modelling real-world random systems, influencing fields from Monte Carlo simulations to AI.2,4,5
Despite personal hardships, including World War I and the Russian Revolution, Markov’s legacy endures through the foundational Markov chains that enable tractable predictions in otherwise intractable systems.2,4
References
1. https://www.techtarget.com/whatis/definition/Markov-model
2. https://en.wikipedia.org/wiki/Markov_model
3. https://www.publichealth.columbia.edu/research/population-health-methods/markov-chain-monte-carlo
4. https://en.wikipedia.org/wiki/Markov_chain
5. https://blog.quantinsti.com/markov-model/
6. https://pubmed.ncbi.nlm.nih.gov/10178664/
7. https://labelstud.io/blog/markov-models-chains-to-choices/
8. https://ntrs.nasa.gov/api/citations/20020050518/downloads/20020050518.pdf
10. https://www.youtube.com/watch?v=d0xgyDs4EBc

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