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Global Advisors’ Thoughts: Are you a good communicator? Really?
By Marc Wilson Marc is a partner at Global Advisors and based in Johannesburg, South Africa This article is part of a series of Global Advisors thoughts: http://goo.gl/4vD6aM Download this article: Please fill in your details below and you will instantly be sent a...
Strategy Tools
PODCAST: A strategic take on cost-volume-profit analysis
Our Spotify podcast highlights that despite familiarity, most managers do not apply CVP analysis and get it wrong in its most basic form.
The hosts explain cost-volume-profit (CVP) analysis, a crucial business tool often misapplied. It details the theoretical underpinnings of CVP, using graphs to illustrate relationships between price, volume, and profit. The hosts highlight common errors in CVP application, such as neglecting volume changes after price increases, leading to the “margin-price-volume death spiral.” The hosts offer practical advice and strategic questions to improve CVP analysis and decision-making, emphasizing the need for accurate costing and a nuanced understanding of market dynamics. Finally, the podcast provides case studies illustrating both successful and unsuccessful CVP implementations.
Read more from the original article.

Fast Facts
Fast Fact: Some of your business segments are destroying value – which?
By Stuart Graham
Key insights
We often see uncertainty in our clients about whether to focus on RONA or growth. While both are obviously important, which will create the greatest value for their companies and shareholders?
We introduced the market-cap curve to help answer this question by plotting the well-known valuation equation for combinations of RONA and growth at a constant valuation.
RONA / growth combinations along the curve preserve the company valuation. Combinations above the curve increase the valuation and combinations below the curve decrease the valuation.
It is easy to see from the graph that companies with high RONA and low growth will benefit more from growth improvements while companies with low RONA and high growth will benefit more from RONA improvements.
The market capitalisation curve provides a useful boundary for capital allocation when business segment performance are plotted against the curve.
ANY performance improvement of ANY business unit raises the aggregate performance and therefore moves the curve outwards – i.e. increases company value.
Selected News
Quote: Trevor McCourt – Extropic CTO
“We need something like 10 terawatts in the next 20 years to make LLM systems truly useful to everyone… Nvidia would need to 100× output… You basically need to fill Nevada with solar panels to provide 10 terawatts of power, at a cost around the world’s GDP. Totally crazy.” – Trevor McCourt – Extropic CTO
Trevor McCourt, Chief Technology Officer and co-founder of Extropic, has emerged as a leading voice articulating a paradox at the heart of artificial intelligence advancement: the technology that promises to democratise intelligence across the planet may, in fact, be fundamentally unscalable using conventional infrastructure. His observation about the terawatt imperative captures this tension with stark clarity—a reality increasingly difficult to dismiss as speculative.
Who Trevor McCourt Is
McCourt brings a rare convergence of disciplinary expertise to his role. Trained in mechanical engineering at the University of Waterloo (graduating 2015) and holding advanced credentials from the Massachusetts Institute of Technology (2020), he combines rigorous physical intuition with deep software systems architecture. Prior to co-founding Extropic, McCourt worked as a Principal Software Engineer, establishing a track record of delivering infrastructure at scale: he designed microservices-based cloud platforms that improved deployment speed by 40% whilst reducing operational costs by 30%, co-invented a patented dynamic caching algorithm for distributed systems, and led open-source initiatives that garnered over 500 GitHub contributors.
This background—spanning mechanical systems, quantum computation, backend infrastructure, and data engineering—positions McCourt uniquely to diagnose what others in the AI space have overlooked: that energy is not merely a cost line item but a binding physical constraint on AI’s future deployment model.
Extropic, which McCourt co-founded alongside Guillaume Verdon (formerly a quantum technology lead at Alphabet’s X division), closed a $14.1 million Series Seed funding round in 2023, led by Kindred Ventures and backed by institutional investors including Buckley Ventures, HOF Capital, and OSS Capital. The company now stands at approximately 15 people distributed across integrated circuit design, statistical physics research, and machine learning—a lean team assembled to pursue what McCourt characterises as a paradigm shift in compute architecture.
The Quote in Strategic Context
McCourt’s assertion that “10 terawatts in the next 20 years” is required for universal LLM deployment, coupled with his observation that this would demand filling Nevada with solar panels at a cost approaching global GDP, represents far more than rhetorical flourish. It is the product of methodical back-of-the-envelope engineering calculation.
His reasoning unfolds as follows:
From Today’s Baseline to Mass Deployment:
A text-based assistant operating at today’s reasoning capability (approximating GPT-5-Pro performance) deployed to every person globally would consume roughly 20% of the current US electrical grid—approximately 100 gigawatts. This is not theoretical; McCourt derives this from first principles: transformer models consume roughly 2 × (parameters × tokens) floating-point operations; modern accelerators like Nvidia’s H100 operate at approximately 0.7 picojoules per FLOP; population-scale deployment implies continuous, always-on inference at scale.
Adding Modalities and Reasoning:
Upgrade that assistant to include video capability at just 1 frame per second (envisioning Meta-style augmented-reality glasses worn by billions), and the grid requirement multiplies by approximately 10×. Enhance the reasoning capability to match models working on the ARC AGI benchmark—problems of human-level reasoning difficulty—and the text assistant alone requires a 10× expansion: 5 terawatts. Push further to expert-level systems capable of solving International Mathematical Olympiad problems, and the requirement reaches 100× the current grid.
Economic Impossibility:
A single gigawatt data centre costs approximately $10 billion to construct. The infrastructure required for mass-market AI deployment rapidly enters the hundreds of trillions of dollars—approaching or exceeding global GDP. Nvidia’s current manufacturing capacity would itself require a 100-fold increase to support even McCourt’s more modest scenarios.
Physical Reality Check:
Over the past 75 years, US grid capacity has grown remarkably consistently—a nearly linear expansion. Sam Altman’s public commitment to building one gigawatt of data centre capacity per week alone would require 3–5× the historical rate of grid growth. Credible plans for mass-market AI acceleration push this requirement into the terawatt range over two decades—a rate of infrastructure expansion that is not merely economically daunting but potentially physically impossible given resource constraints, construction timelines, and raw materials availability.
McCourt’s conclusion: the energy path is not simply expensive; it is economically and physically untenable. The paradigm must change.
Intellectual Foundations: Leading Theorists in Energy-Efficient Computing and Probabilistic AI
Understanding McCourt’s position requires engagement with the broader intellectual landscape that has shaped thinking about computing’s physical limits and probabilistic approaches to machine learning.
Geoffrey Hinton—Pioneering Energy-Based Models and Probabilistic Foundations:
Few figures loom larger in the theoretical background to Extropic’s work than Geoffrey Hinton. Decades before the deep learning boom, Hinton developed foundational theory around Boltzmann machines and energy-based models (EBMs)—the conceptual framework that treats learning as the discovery and inference of complex probability distributions. His work posits that machine learning, at its essence, is about fitting a probability distribution to observed data and then sampling from it to generate new instances consistent with that distribution. Hinton’s recognition with the 2023 Nobel Prize in Physics for “foundational discoveries and inventions that enable machine learning with artificial neural networks” reflects the deep prescience of this probabilistic worldview. More than theoretical elegance, this framework points toward an alternative computational paradigm: rather than spending vast resources on deterministic matrix operations (the GPU model), a system optimised for efficient sampling from complex distributions would align computation with the statistical nature of intelligence itself.
Michael Frank—Physics of Reversible and Adiabatic Computing:
Michael Frank, a senior scientist now at Vaire (a near-zero-energy chip company), has spent decades at the intersection of physics and computing. His research programme, initiated at MIT in the 1990s and continued at the University of Florida, Florida State, and Sandia National Laboratories, focuses on reversible computing and adiabatic CMOS—techniques aimed at reducing the fundamental energy cost of information processing. Frank’s work addresses a deep truth: in conventional digital logic, information erasure is thermodynamically irreversible and expensive, dissipating energy as heat. By contrast, reversible computing minimises such erasure, thereby approaching theoretical energy limits set by physics rather than by engineering convention. Whilst Frank’s trajectory and Extropic’s diverge in architectural detail, both share the conviction that energy efficiency must be rooted in physical first principles, not merely in engineering optimisation of existing paradigms.
Yoshua Bengio and Chris Bishop—Probabilistic Learning Theory:
Leading researchers in deep generative modelling—including Bengio, Bishop, and others—have consistently advocated for probabilistic frameworks as foundational to machine learning. Their work on diffusion models, variational inference, and sampling-based approaches has legitimised the view that efficient inference is not about raw compute speed but about statistical appropriateness. This theoretical lineage underpins the algorithmic choices at Extropic: energy-based models and denoising thermodynamic models are not novel inventions but rather a return to first principles, informed by decades of probabilistic ML research.
Richard Feynman—Foundational Physics of Computing:
Though less directly cited in contemporary AI discourse, Feynman’s 1982 lectures on the physics of computation remain conceptually foundational. Feynman observed that computation’s energy cost is ultimately governed by physical law, not engineering ingenuity alone. His observations on reversibility and the thermodynamic cost of irreversible operations informed the entire reversible-computing movement and, by extension, contemporary efforts to align computation with physics rather than against it.
Contemporary Systems Thinkers (Sam Altman, Jensen Huang):
Counterintuitively, McCourt’s critique is sharpened by engagement with the visionary statements of industry leaders who have perhaps underestimated energy constraints. Altman’s commitment to building one gigawatt of data centre capacity per week, and Huang’s roadmaps for continued GPU scaling, have inadvertently validated McCourt’s concern: even the most optimistic industrial plans require infrastructure expansion at rates that collide with physical reality. McCourt uses their own projections as evidence for the necessity of paradigm change.
The Broader Strategic Narrative
McCourt’s remarks must be understood within a convergence of intellectual and practical pressures:
The Efficiency Plateau:
Digital logic efficiency, measured as energy per operation, has stalled. Transistor capacitance plateaued around the 10-nanometre node; operating voltage is thermodynamically bounded near 300 millivolts. Architectural optimisations (quantisation, sparsity, tensor cores) improve throughput but do not overcome these physical barriers. The era of “free lunch” efficiency gains from Moore’s Law miniaturisation has ended.
Model Complexity Trajectory:
Whilst small models have improved at fixed benchmarks, frontier AI systems—those solving novel, difficult problems—continue to demand exponentially more compute. AlphaGo required ~1 exaFLOP per game; AlphaCode required ~100 exaFLOPs per coding problem; the system solving International Mathematical Olympiad problems required ~100,000 exaFLOPs. Model miniaturisation is not offsetting capability ambitions.
Market Economics:
The AI market has attracted trillions in capital precisely because the economic potential is genuine and vast. Yet this same vastness creates the energy paradox: truly universal AI deployment would consume resources incompatible with global infrastructure and economics. The contradiction is not marginal; it is structural.
Extropic’s Alternative:
Extropic proposes to escape this local minimum through radical architectural redesign. Thermodynamic Sampling Units (TSUs)—circuits architected as arrays of probabilistic sampling cells rather than multiply-accumulate units—would natively perform the statistical operations that diffusion and generative AI models require. Early simulations suggest energy efficiency improvements of 10,000× on simple benchmarks compared to GPU-based approaches. Hybrid algorithms combining TSUs with compact neural networks on conventional hardware could deliver intermediate gains whilst establishing a pathway toward a fundamentally different compute paradigm.
Why This Matters Now
The quote’s urgency reflects a dawning recognition across technical and policy circles that energy is not a peripheral constraint but the central bottleneck determining AI’s future trajectory. The choice, as McCourt frames it, is stark: either invest in a radically new architecture, or accept that mass-market AI remains perpetually out of reach—a luxury good confined to the wealthy and powerful rather than a technology accessible to humanity.
This is not mere speculation or provocation. It is engineering analysis grounded in physics, economics, and historical precedent, articulated by someone with the technical depth to understand both the problem and the extraordinary difficulty of solving it.

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Our results closely match the results detailed in Tasha Eurich’s book, “Insight,” where 95% of people rate themselves self-aware but just 10 to 15% are.
See the full results here.
While visitors to the Global Advisors’ website might be more self-aware than the general population, 70% rated themselves that way!
Now read So You Think You’re Self Aware?
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