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Private label goods in South Africa

South Africa has a disproportionately low private label market share relative to its high concentration of retailers, compared to the majority of other countries around the world. Based on this, South Africa should experience increasing purchase of private label goods.

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Quote: Dr. Jane Goodall- Environmental activist

Quote: Dr. Jane Goodall- Environmental activist

“In the place where I am now, I look back over my life… What message do I want to leave? I want to make sure that you all understand that each and every one of you has a role to play. You may not know it, you may not find it, but your life matters, and you are here for a reason.” – Dr. Jane Goodall – Environmental activist

Dr Jane Goodall’s final published words reflect not only a lifetime of scientific pioneering and passionate environmentalism but also a worldview grounded in the intrinsic significance of every individual and the power of hope to catalyse meaningful change. Her message, left as a legacy, underscores that each person—regardless of circumstance—has a unique, essential role to play on Earth, even if that role is not always immediately apparent. She urges recognition of our interconnectedness with nature and calls for resilience and conscious action, particularly in a time of global ecological uncertainty.

Context of the Quote

This message stems from Dr Goodall’s unique vantage point following a long, globally influential life. She addresses not only the scientific community but citizens broadly, emphasising that daily choices and individual agency accumulate to drive change. The reflection is both a personal summation and a universal exhortation—drawing on decades spent witnessing the impact of individual and collective action, whether through habitat protection, compassionate choices, or environmental advocacy. Her words encapsulate a persistent theme from her life’s work: hope is not passive, but an active discipline that demands our participation.

Dr Jane Goodall: Backstory and Influence

Jane Goodall (1934–2025) began her career without formal training, yet revolutionised primatology—most notably through her extended fieldwork at Gombe Stream National Park, Tanzania, beginning in 1960. By meticulously documenting chimpanzee behaviours—tool use, social structures, and emotional expressions—she dismantled long-held assumptions surrounding the human-animal divide. Her findings compelled the scientific world to re-evaluate the concept of animal minds, emotions, and even culture.

Goodall’s methodological hallmark was the fusion of empathy and rigorous observation, often eschewing traditional scientific detachment in favour of fostering understanding and connection. This approach not only advanced natural science, but also set the stage for her lifelong advocacy.

Her research evolved into a commitment to conservation, culminating in the founding of the Jane Goodall Institute in 1977, and later, Roots & Shoots in 1991—a global youth movement empowering the next generations to enact practical, local initiatives for the environment and society. As a tireless speaker and advisor, Goodall travelled globally, addressing world leaders and grassroots communities alike, continually reinforcing the power and responsibility of individuals in safeguarding the planet.

Her activism grew ever more encompassing: she advocated for animal welfare, ethical diets, and systemic change in conservation policy, always championing “those who cannot speak for themselves”. Her campaigns spanned from ending unethical animal research practices to encouraging tree-planting initiatives across continents.

Related Theorists and Intellectual Foundations

The substance of Goodall’s quote—regarding the existential role and agency of each person—resonates with leading figures in several overlapping fields:

  • Aldo Leopold: Widely regarded for articulating the land ethic in A Sand County Almanac, Leopold stated that humanity is “a plain member and citizen of the biotic community,” reshaping attitudes on individual responsibility to the natural world.

  • Rachel Carson: Her seminal work Silent Spring ignited environmental consciousness in the public imagination and policy, stressing the interconnectedness of humans and ecosystems and underscoring that individual action can ignite systemic transformation.

  • E. O. Wilson: Advanced the field of sociobiology and biodiversity, famously advocating for “biophilia”—the innate human affinity for life and nature. Wilson’s conservation philosophy built on the notion that personal and collective choices determine the fate of planetary systems.

  • Mark Bekoff: As an ethologist and close collaborator with Goodall, Bekoff argued for the emotional and ethical lives of animals. His work, often aligning with Goodall’s, emphasised compassion and ethical responsibility in both scientific research and daily behaviour.

  • Albert Bandura: His theory of self-efficacy is relevant, suggesting that people’s beliefs in their own capacity to effect change significantly influence their actions—a theme intrinsic to Goodall’s message of individual agency and hope.

  • Carl Sagan: A scientist and science communicator who highlighted the “pale blue dot” perspective, Sagan reinforced that human actions, albeit individually small, collectively yield profound planetary consequences.

Legacy and Enduring Impact

Jane Goodall’s final words distil her life’s central insight: significance is not reserved for the prominent or powerful, but is inherent in every lived experience. The challenge she poses—to recognise, enact, and never relinquish our capacity to make a difference—is rooted in decades of observational science, a global environmental crusade, and a fundamental hopefulness about humanity’s potential to safeguard and restore the planet. This ethos is as relevant to individuals seeking purpose as it is to leaders shaping the future of conservation science and policy.

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