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South African rigid packaging has outgrown the flexibles sector in volume and value over the last decade
Rigid plastic packaging showed 5,4% p.a. volume growth and 14,0% p.a. value growth from 2000 to 2010E. This growth is expected to continue with the shift glass and cans (metal) to PET plastic. Rigids are better suited to local manufacture due to their lower packing...
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Term: Economic depression
An economic depression is a severe and prolonged downturn in economic activity, markedly worse than a recession, featuring sharp contractions in production, employment, and gross domestic product (GDP), alongside soaring unemployment, plummeting incomes, widespread bankruptcies, and eroded consumer confidence, often persisting for years.1,2,3
Key Characteristics
- Duration and Scale: Typically involves at least three consecutive years of significant economic contraction or a GDP decline exceeding 10% in a single year; unlike recessions, which span two or more quarters of negative GDP growth, depressions entail sustained, economy-wide weakness until activity nears normal levels.1,2,3
- Economic Indicators: Real GDP falls sharply (e.g., over 10%), unemployment surges (reaching 25% in historical cases), prices and investment collapse, international trade diminishes, and poverty alongside homelessness rises; consumer spending and business investment halt due to diminished confidence.1,2,4
- Social and Long-Term Impacts: Leads to mass layoffs, salary reductions, business failures, heavy debt burdens, rising poverty, and potential social unrest; recovery demands substantial government interventions like fiscal or monetary stimulus.1,2
Distinction from Recession
| Aspect | Recession | Depression |
|---|---|---|
| Severity | Milder; negative GDP for 2+ quarters | Extreme; GDP drop >10% or 3+ years of contraction1,2,3 |
| Duration | Months to a year or two | Several years (e.g., 1929–1939)1 |
| Frequency | Common (34 in US since 1850) | Rare (one major in US history)1 |
| Impact | Reduced output, moderate unemployment | Catastrophic: bankruptcies, poverty, market crashes2,4 |
Causes
Economic depressions arise from intertwined factors, including:
- Banking crises, over-leveraged investments, and credit contractions.3,4
- Declines in consumer demand and confidence, prompting production cuts.1,4
- External shocks like stock market crashes (e.g., 1929), wars, protectionist policies, or disasters.1,2
- Structural imbalances, such as unsustainable business practices or policy failures.1,3
The paradigmatic example is the Great Depression (1929–1939), triggered by the US stock market crash, speculative excesses, and trade barriers, resulting in a 30%+ GDP plunge, 25% unemployment, and global repercussions.1,7
Best Related Strategy Theorist: John Maynard Keynes
John Maynard Keynes (1883–1946), the preeminent theorist linked to economic depression strategy, revolutionised macroeconomics through his analysis of depressions and advocacy for active government intervention—ideas forged directly amid the Great Depression, the defining economic depression of modern history.1
Biography
Born in Cambridge, England, to economist John Neville Keynes and social reformer Florence Ada Brown, Keynes excelled at Eton and King’s College, Cambridge, studying mathematics and philosophy under Alfred Marshall. Initially a civil servant in India (1906–1908), he joined Cambridge faculty in 1909, becoming a protégé of Marshall. Keynes’s early works, like Indian Currency and Finance (1913), showcased his expertise in monetary policy. During World War I, he advised the Treasury, negotiating reparations at Versailles (1919), but resigned in protest, authoring the prophetic The Economic Consequences of the Peace (1919), warning of German hyperinflation and global instability—presciently linking punitive policies to economic downturns.
Relationship to Economic Depression
Keynes’s seminal The General Theory of Employment, Interest and Money (1936) emerged as the intellectual antidote to the Great Depression’s paralysis, challenging classical economics’ self-correcting market assumption. Observing 1929’s cascade—falling demand, idle factories, and mass unemployment—he argued depressions stem from insufficient aggregate demand, not wage rigidity alone. His strategy: governments must deploy fiscal policy—deficit spending on public works, infrastructure, and welfare—to boost demand, employment, and GDP until private confidence revives. Expressed mathematically, equilibrium output occurs where aggregate demand equals supply:
Y = C + I + G + (X - M)
Here, Y (GDP) rises via increased G (government spending) or I (investment) when private C (consumption) falters. Keynes influenced Roosevelt’s New Deal, wartime mobilisation, and postwar institutions like the IMF and World Bank, establishing Keynesianism as the orthodoxy for combating depressions until the 1970s stagflation challenged it. His framework remains central to modern counter-cyclical strategies, underscoring depressions’ preventability through policy.1,2
References
1. https://study.com/academy/lesson/economic-depression-overview-examples.html
2. https://www.britannica.com/money/depression-economics
3. https://en.wikipedia.org/wiki/Economic_depression
4. https://corporatefinanceinstitute.com/resources/economics/economic-depression/
5. https://www.imf.org/external/pubs/ft/fandd/basics/recess.htm
7. https://www.fdrlibrary.org/great-depression-facts

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