ARTIFICIAL INTELLIGENCE
An AI-native strategy firmGlobal Advisors: a consulting leader in defining quantified strategy, decreasing uncertainty, improving decisions, achieving measureable results.
A Different Kind of Partner in an AI World
AI-native strategy
consulting
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We are hiring experienced top-tier strategy consultants
Quantified Strategy
Decreased uncertainty, improved decisions
Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.
We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.
We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.
We support implementation of adaptive capability and capacity.
Our latest
Thoughts
Global Advisors’ Thoughts: Leading a deliberate life
By Marc Wilson
Marc is a partner at Global Advisors and based in Johannesburg, South Africa
Download this article at https://globaladvisors.biz/blog/2018/06/26/leading-a-deliberate-life/.
Picket fences. Family of four. Management position.
Mid-life crisis. Meaning. Purpose.
Someone once said that, “At 18, I had all the answers. At 35, I realised I didn’t know the question.”
Serendipity has a lot going for it. Many people might sail through life taking what comes and enjoying the moment. Others might be open to chance and have nothing go right for them.
Some people might strive to achieve, realise rare successes and be bitterly unhappy. Others might be driven and enjoy incredible success and fulfilment.
Perhaps the majority of us become beholden to the momentum of our lives.
We might study, start a career, marry, buy a dream house, have children, send them to a top school. Those steps make up components of many of our dreams. They are steps that may define each subsequent choice. As I discussed this with a friend recently, he remarked that few of these steps had been subject of deliberations in his life – increasingly these steps were the outcome of momentum. Each will shape every step he takes for the rest of his life. He would not have things any other way, but if he knew what he knows now, he might have been more deliberate about choice and consequence…..
Read more at https://globaladvisors.biz/blog/2018/06/26/leading-a-deliberate-life/
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Strategy Tools
Strategy tools: Effective transfer pricing
So much has been written about transfer pricing. Yet it remains a bone of contention in almost every organisation. Transfer pricing is not merely a rational challenge – it often raises the emotions of internal service users and providers who argue regarding scope, quality, price and value.
We have found that effective transfer pricing relies on some fairly simple best practices and critical success factors.
Many organisations recover costs as a regular ‘below-the-line’ deduction from operating division income statements. In our experience, charge out is almost always preferable. This results in internal value judgements and negotiation regarding delivery happening closer to time of use.
We have typically seen that the realisation that internal pricing plays this role and the consequences of poor implementation are not well understood.
Results of poor transfer pricing implementation
Sub-optimal economic use decisions
Where costs / prices are higher than they should be, buyers pass this on as an inflated cost to their customers, experience margin squeeze, or utilise less of the service than they might have.
Strategically this can lead to incorrect decisions regarding the provision of services to the market and loss of market share.
Where costs / prices are lower than they should be, this can lead to overuse of a product or service and poor cost recovery from external customers.
Strategically this can result in the over promotion and sales of products and services that are achieving lower margins than thought, or that might even be making losses.
Sub-optimal investment and resourcing decisions
Incorrect pricing can lead to over- or under-investment in capacity and product or service quality. Further, the resourcing decisions will be incorrect should the price signal to the supplier be incorrect.
Political and emotional argument
Where buyers are unable to obtain assurance that an internal price is correct, there is typically resentment regarding the cost of the internal product and service and the sheltered position employees of the internal service provider occupy – in the buyer’s eyes free from commercial pressures.
Buyers and suppliers typically also argue regarding the quality of the service or product relative to the price paid.
Suppliers may react to criticism claiming their product or service is strategic in nature and refute its availability in the external markets.
Poor product / service quality
Poor price signals will result in lack of comparable product and service quality benchmarks. This can result in ‘gold-plating’ or poor-quality product and service provision.
Read more at https://globaladvisors.biz/2021/01/06/strategy-tools-effective-transfer-pricing/
Fast Facts
Fast Fact: The rate of technology adoption exploded in the 1990s
The 1990s were an inflection point in the adoption of new technologies. While radio showed fast adoption in the 1920s, new technologies introduced post 2010 had reached penetrations of more than 30% of the United States population within 3 years from launch. PCs...
Selected News
Quote: Microsoft
“DeepSeek’s success reflects growing Chinese momentum across Africa, a trend that may continue to accelerate in 2026.” – Microsoft – January 2026
The quote originates from Microsoft’s Global AI Adoption in 2025 report, published by the company’s AI Economy Institute and detailed in a January 2026 blog post on ‘On the Issues’. It highlights the rapid ascent of DeepSeek, a Chinese open-source AI platform, in African markets. Microsoft notes that DeepSeek’s free access and strategic partnerships have driven adoption rates 2 to 4 times higher in Africa than in other regions, positioning it as a key factor in China’s expanding technological influence.4,5
Backstory on the Source: Microsoft’s Perspective
Microsoft, a global technology leader with deep investments in AI through partnerships like OpenAI, tracks worldwide AI diffusion to inform its strategy. The 2025 report analyses user data across countries, revealing how accessibility shapes adoption. While Microsoft acknowledges its stake in broader AI proliferation, the analysis remains data-driven, emphasising DeepSeek’s role in underserved markets without endorsing geopolitical shifts.1,2,4
DeepSeek holds significant market shares in Africa: 16-20% in Ethiopia, Tunisia, Malawi, Zimbabwe, and Madagascar; 11-14% in Uganda and Niger. This contrasts with low uptake in North America and Europe, where Western models dominate.1,2,3
DeepSeek: The Chinese AI Challenger
Founded in 2023, DeepSeek is a Hangzhou-based startup rivalling OpenAI’s ChatGPT with cost-effective, open-source models under an MIT licence. Its free chatbot eliminates barriers like subscription fees or credit cards, appealing to price-sensitive regions. The January 2025 release of its R1 model, praised in Nature as a ‘landmark paper’ co-authored by founder Liang Wenfeng, demonstrated advanced reasoning for math and coding at lower costs.2,4
Strategic distribution via Huawei phones as default chatbots, plus partnerships and telecom integrations, propelled its growth. Adoption peaks in China (89%), Russia (43%), Belarus (56%), Cuba (49%), Iran (25%), and Syria (23%). Microsoft warns this could serve as a ‘geopolitical instrument’ for Chinese influence where US services face restrictions.2,3,4
Broader Implications for Africa and the Global South
Africa’s AI uptake accelerates via free platforms like DeepSeek, potentially onboarding the ‘next billion users’ from the global South. Factors include Huawei’s infrastructure push and awareness campaigns. However, concerns arise over biases, such as restricted political content aligned with Chinese internet access, and security risks prompting bans in the US, Australia, Germany, and even Microsoft internally.1,2
Leading Theorists on AI Geopolitics and Global Adoption
- Lavista Ferres (Microsoft AI researcher): Leads the lab behind the report. Observes DeepSeek’s technical strengths but notes political divergences, predicting influence on global discourse.2
- Liang Wenfeng (DeepSeek founder): Drives open-source innovation, authoring peer-reviewed work on efficient AI models that challenge US dominance.2
- Walid Kéfi (AI commentator): Analyses Africa’s generative AI surge, crediting free platforms for scaling adoption amid infrastructure challenges.1
These insights underscore a pivotal shift: AI’s future hinges on openness and accessibility, reshaping power dynamics between US and Chinese ecosystems.4
References
5. https://blogs.microsoft.com/on-the-issues/2026/01/08/global-ai-adoption-in-2025/
6. https://www.cryptopolitan.com/microsoft-says-china-beating-america-in-ai/
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