Due Diligence
Your due diligence is probably wrongGlobal Advisors: a consulting leader in defining quantified strategy, decreasing uncertainty, improving decisions, achieving measureable results.
Our latest perspective - What's behind under-performing listed companies?
Outperform through the downturn
Experienced hires
We are hiring experienced top-tier strategy consultants
Quantified Strategy
Decreased uncertainty, improved decisions
Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.
We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.
We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.
We support implementation of adaptive capability and capacity.
Our latest
Thoughts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Strategy Tools
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Fast Facts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Selected News
Term: Congruence
Congruence, as defined by Carl Rogers, is a state of alignment or harmony between an individual’s self-concept (their real self) and their ideal self (who they wish to be). Rogers developed this term within his humanistic approach to psychology in the 1950s, making it a central tenet of person-centered therapy.
Congruence means that our feelings, thoughts, and outward behaviours consistently reflect our true values and beliefs. When we are congruent, we accept and recognize our emotional experiences without distortion or denial. This internal unity leads to authenticity and a sense of well-being, as our actions and communications transparently match our internal state.
- If the self-concept and real experiences are in sync, a person is congruent.
- If there is a mismatch—a person pretends or hides their true feelings—this is incongruence.
Rogers was clear that perfect congruence is rare; most people fluctuate between states of congruence and incongruence. Striving towards greater congruence, however, supports mental health, self-esteem, resilience, and deeper relationships. Rogers emphasized that congruence is enabled by experiences of unconditional positive regard: being valued by others without conditions leads people to accept themselves and, over time, align their ideal and real selves.
“We cannot change, we cannot move away from what we are, until we thoroughly accept what we are. Then change seems to come about almost unnoticed.”—Carl Rogers
Related Strategy Theorist: Abraham Maslow
Backstory and Theoretical Relationship
Abraham Maslow is the most significant related theorist when it comes to congruence, particularly through his concept of self-actualization. Maslow, like Rogers, was a founder of humanistic psychology. Self-actualization refers to the fulfilment of one’s unique potential and the desire to become everything one is capable of becoming. Maslow placed this at the pinnacle of his Hierarchy of Needs, suggesting that after basic physiological and psychological needs are met, individuals are driven to realize their true selves—a state highly congruent with Rogers’ congruence.
Maslow’s work on authenticity, growth, and inner motivation provided a broader societal and organizational context for Rogers’ ideas. While Rogers delved into therapy and the individual’s emotional life, Maslow examined what congruent living looks like in leadership, creativity, and strategic action. His studies of exemplary individuals (like Abraham Lincoln and Eleanor Roosevelt) showcased that the most successful people are deeply congruent: they live by deeply held principles, are comfortable with themselves, and integrate their personal and professional actions around their genuine values.
Biography:
Abraham Maslow (1908–1970), American psychologist and professor, began his career studying motivation and personality. Dissatisfied with the era’s focus on pathology, he championed human potential, peak experiences, and holistic well-being. Maslow’s legacy continues through modern organizational development, leadership theory, and coaching—domains where alignment between belief, strategy, and action (congruence) is recognized as the hallmark of effective leadership.
In summary, both Rogers and Maslow emphasized that living congruently—not just knowing our values but embodying them in action—is essential for authentic growth, psychological health, and strategic clarity.

Polls
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Services
Global Advisors is different
We help clients to measurably improve strategic decision-making and the results they achieve through defining clearly prioritised choices, reducing uncertainty, winning hearts and minds and partnering to deliver.
Our difference is embodied in our team. Our values define us.
Corporate portfolio strategy
Define optimal business portfolios aligned with investor expectations
BUSINESS UNIT STRATEGY
Define how to win against competitors
Reach full potential
Understand your business’ core, reach full potential and grow into optimal adjacencies
Deal advisory
M&A, due diligence, deal structuring, balance sheet optimisation
Global Advisors Digital Data Analytics
14 years of quantitative and data science experience
An enabler to delivering quantified strategy and accelerated implementation
Digital enablement, acceleration and data science
Leading-edge data science and digital skills
Experts in large data processing, analytics and data visualisation
Developers of digital proof-of-concepts
An accelerator for Global Advisors and our clients
Join Global Advisors
We hire and grow amazing people
Consultants join our firm based on a fit with our values, culture and vision. They believe in and are excited by our differentiated approach. They realise that working on our clients’ most important projects is a privilege. While the problems we solve are strategic to clients, consultants recognise that solutions primarily require hard work – rigorous and thorough analysis, partnering with client team members to overcome political and emotional obstacles, and a large investment in knowledge development and self-growth.
Get In Touch
16th Floor, The Forum, 2 Maude Street, Sandton, Johannesburg, South Africa
+27114616371
