Global Advisors | Quantified Strategy Consulting

vision

“A useful rule of thumb: Whenever you cannot describe the vision driving a change initiative in five minutes or less and get a reaction that signifies both understanding and interest, you are in for trouble.” - John P. Kotter - Professor, author

Quote: John P. Kotter – Professor, author

A corporate vision is a statement describing the desired future state of an organization. It articulates where the company aspires to be in the long term.

Term: Vision

“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.” - Rosabeth Moss Kanter Harvard Professor

Quote: Rosabeth Moss Kanter, American sociologist and Professor at Harvard Business School

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