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Our latest perspective - What's behind under-performing listed companies?

Outperform through the downturn

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Global Advisors is a leader in defining quantified strategies, decreasing uncertainty, improving decisions and achieving measureable results.

We specialise in providing highly-analytical data-driven recommendations in the face of significant uncertainty.

We utilise advanced predictive analytics to build robust strategies and enable our clients to make calculated decisions.

We support implementation of adaptive capability and capacity.

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Global Advisors’ Thoughts: Outperforming through the downturn AND the cost of ignoring full potential

Global Advisors’ Thoughts: Outperforming through the downturn AND the cost of ignoring full potential

Press drew attention last year to a slew of JSE-listed companies whose share prices had collapsed over the past few years. Some were previous investor darlings. Analysis pointed to a toxic combination of decreasing earnings growth and increased leverage. While this might be a warning to investors of a company in trouble, what fundamentals drive this combination?

In our analysis, company expansion driven by the need to compensate for poor performance in their core business is a typical driver of exactly this outcome.

This article was written in January 2020 but publication was delayed due to the outbreak of Covid-19. Five months after South Africa’s first case, we update our analysis and show that core-based companies outperformed diverse peers by 29% over the period.

Management should always seek to reach full potential in their core business. Attempts to expand should be to a clearly logical set of adjacencies to which they can apply their capabilities using a repeatable business model.

In the article “Steinhoff, Tongaat, Omnia… Here’s the dead giveaway that you should have avoided these companies, says an asset manager,” (Business Insider SA, Jun 11, 2019) Helena Wasserman lists a number of Johannesburg Stock Exchange (JSE) listed shares that have plummeted in recent years.

In many cases these companies’ corresponding sectors have been declining. However, in most of the sectors there is at least one company that has outperformed the rest. What is it about these outperformers that distinguishes them from the rest?

The outperformers have typically shown strong financial performance – be that Growth, ROE, ROA, RONA or Asset Turnover – and varying degrees of leverage. However, performance against these metrics is by no means consistent – see our analysis.

What is consistent is that the outperformers all show clearly delineated core businesses and ongoing growth towards full potential in these businesses alongside growth into clear adjacencies that protect, enhance and leverage the core. In some cases, the core may have been or is currently being redefined, typically through gradual, step-wise extension along logical adjacencies. Redefinition is particularly important in light of the digital transformation seen in many industries. The outperformers are very seldom diversified across unrelated business segments – although isolated examples such as Bidvest clearly exist in other sectors.

Analysis of the over- and underperformers in the sectors highlighted in the article shows that those following a clear core-based strategy have typically outperformed peers through the initial months of the downturn caused by the Covid-19 outbreak.

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Strategy Tools

PODCAST: Effective Transfer Pricing

PODCAST: Effective Transfer Pricing

Our Spotify podcast discusses how to get transfer pricing right.

We discuss effective transfer pricing within organizations, highlighting the prevalent challenges and proposing solutions. The core issue is that poorly implemented internal pricing leads to suboptimal economic decisions, resource allocation problems, and interdepartmental conflict. The hosts advocate for market-based pricing over cost recovery, emphasizing the importance of clear price signals for efficient resource allocation and accurate decision-making. They stress the need for service level agreements, fair cost allocation, and a comprehensive process to manage the political and emotional aspects of internal pricing, ultimately aiming for improved organizational performance and profitability. The podcast includes case studies illustrating successful implementations and the authors’ expertise in this field.

Read more from the original article.

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Fast Facts

Fast Fact: Great returns aren’t enough

Fast Fact: Great returns aren’t enough

Key insights

It’s not enough to just have great returns – top-line growth is just as critical.

In fact, S&P 500 investors rewarded high-growth companies more than high-ROIC companies over the past decade.

While the distinction was less clear on the JSE, what is clear is that getting a balance of growth and returns is critical.

Strong and consistent ROIC or RONA performers provide investors with a steady flow of discounted cash flows – without growth effectively a fixed-income instrument.

Improvements in ROIC through margin improvements, efficiencies and working-capital optimisation provide point-in-time uplifts to share price.

Top-line growth presents a compounding mechanism – ROIC (and improvements) are compounded each year leading to on-going increases in share price.

However, without acceptable levels of ROIC, the benefits of compounding will be subdued and share price appreciation will be depressed – and when ROIC is below WACC value will be destroyed.

Maintaining high levels of growth is not as sustainable as maintaining high levels of ROIC – while both typically decline as industries mature, growth is usually more affected.

Getting the right balance between ROIC and growth is critical to optimising shareholder value.

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Selected News

Quote: Dr Eric Schmidt

Quote: Dr Eric Schmidt

“I worry a lot about … Africa. And the reason is: how does Africa benefit from [AI]? There’s obviously some benefit of globalisation, better crop yields, and so forth. But without stable governments, strong universities, major industrial structures – which Africa, with some exceptions, lacks – it’s going to lag.” – Dr Eric Schmidt – Former Google CEO

Dr Eric Schmidt’s observation stems from his experience at the highest levels of the global technology sector and his acute awareness of both the promise and the precariousness of the coming AI age. His warning about Africa’s risk of lagging in AI adoption and benefit is rooted in today’s uneven technological landscape and long-standing structural challenges facing the continent.

About Dr Eric Schmidt

Dr Eric Schmidt is one of the most influential technology executives of the 21st century. As CEO of Google from 2001 to 2011, he oversaw Google’s transformation from a Silicon Valley start-up into a global technology leader. Schmidt provided the managerial and strategic backbone that enabled Google’s explosive growth, product diversification, and a culture of robust innovation. After Google, he continued as Executive Chairman and Technical Advisor through Google’s restructuring into Alphabet, before transitioning to philanthropic and strategic advisory work. Notably, Schmidt has played significant roles in US national technology strategy, chairing the US National Security Commission on Artificial Intelligence and founding the bipartisan Special Competitive Studies Project, which advises on the intersections of AI, security, and economic competitiveness.

With a background encompassing leading roles at Sun Microsystems, Novell, and advisory positions at Xerox PARC and Bell Labs, Schmidt’s career reflects deep immersion in technology and innovation. He is widely regarded as a strategic thinker on the global opportunities and risks of technology, regularly offering perspective on how AI, digital infrastructure, and national competitiveness are shaping the future economic order.

Context of the Quotation

Schmidt’s remark appeared during a high-level panel at the Future Investment Initiative (FII9), in conversation with Dr Fei-Fei Li of Stanford and Peter Diamandis. The discussion centred on “What Happens When Digital Superintelligence Arrives?” and explored the likely economic, social, and geopolitical consequences of rapid AI advancement.

In this context, Schmidt identified a core risk: that AI’s benefits will accrue unevenly across borders, amplifying existing inequalities. He emphasised that while powerful AI tools may drive exceptional economic value and efficiencies—potentially in the trillions of dollars—these gains are concentrated by network effects, investment, and infrastructure. Schmidt singled out Africa as particularly vulnerable: absent stable governance, strong research universities, or robust industrial platforms—critical prerequisites for technology absorption—Africa faces the prospect of deepening relative underdevelopment as the AI era accelerates. The comment reflects a broader worry in technology and policy circles: global digitisation is likely to amplify rather than repair structural divides unless deliberate action is taken.

Leading Theorists and Thinking on the Subject

The dynamics Schmidt describes are at the heart of an emerging literature on the “AI divide,” digital colonialism, and the geopolitics of AI. Prominent thinkers in these debates include:

  • Professor Fei-Fei Li
    A leading AI scientist, Dr Li has consistently framed AI’s potential as contingent on human-centred design and equitable access. She highlights the distinction between the democratisation of access (e.g., cheaper healthcare or education via AI) and actual shared prosperity—which hinges on local capacity, policy, and governance. Her work underlines that technical progress does not automatically result in inclusive benefit, validating Schmidt’s concerns.
  • Kate Crawford and Timnit Gebru
    Both have written extensively on the risks of algorithmic exclusion, surveillance, and the concentration of AI expertise within a handful of countries and firms. In particular, Crawford’s Atlas of AI and Gebru’s leadership in AI ethics foreground how global AI development mirrors deeper resource and power imbalances.
  • Nick Bostrom and Stuart Russell
    Their theoretical contributions address the broader existential and ethical challenges of artificial superintelligence, but they also underscore risks of centralised AI power—technically and economically.
  • Ndubuisi Ekekwe, Bitange Ndemo, and Nanjira Sambuli
    These African thought leaders and scholars examine how Africa can leapfrog in digital adoption but caution that profound barriers—structural, institutional, and educational—must be addressed for the continent to benefit from AI at scale.
  • Eric Schmidt himself has become a touchstone in policy/tech strategy circles, having co-chaired the US National Security Commission on Artificial Intelligence. The Commission’s reports warned of a bifurcated world where AI capabilities—and thus economic and security advantages—are ever more concentrated.

Structural Elements Behind the Quote

Schmidt’s remark draws attention to a convergence of factors:

  • Institutional robustness
    Long-term AI prosperity requires stable governments, responsive regulatory environments, and a track record of supporting investment and innovation. This is lacking in many, though not all, of Africa’s economies.
  • Strong universities and research ecosystems
    AI innovation is talent- and research-intensive. Weak university networks limit both the creation and absorption of advanced technologies.
  • Industrial and technological infrastructure
    A mature industrial base enables countries and companies to adapt AI for local benefit. The absence of such infrastructure often results in passive consumption of foreign technology, forgoing participation in value creation.
  • Network effects and tech realpolitik
    Advanced AI tools, data centres, and large-scale compute power are disproportionately located in a few advanced economies. The ability to partner with these “hyperscalers”—primarily in the US—shapes national advantage. Schmidt argues that regions which fail to make strategic investments or partnerships risk being left further behind.

Summary

Schmidt’s statement is not simply a technical observation but an acute geopolitical and developmental warning. It reflects current global realities where AI’s arrival promises vast rewards, but only for those with the foundational economic, political, and intellectual capital in place. For policy makers, investors, and researchers, the implication is clear: bridging the digital-structural gap requires not only technology transfer but also building resilient, adaptive institutions and talent pipelines that are locally grounded.

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