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Study: Older women win in the sharing economy because people trust their ads

28 Feb 2020

Most Airbnb hosts do not know this.

Aging while female pays dividends in at least one marketplace: the online sharing economy. An Airbnb photo of an older, smiling female host will attract more guests than any other demographic, according to new research out of Hebrew University with big implications for profile photos on platforms ranging from Uber to eBay.

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Covid-19 – Johns Hopkins University

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