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Apple’s new iPhone ad is a five-hour, one-take tour of Russia’s Hermitage museum

10 Mar 2020

A grand sweep through the world’s second-largest museum, all on one battery charge.

Back in 2002, director Alexander Sokurov premiered his film Russian Ark, a 96-minute historical drama shot in one continuous take in St. Petersburg’s Hermitage museum. Almost as fascinating as the film is its making-of doc, where we learn how Sokurov managed to take viewers through 33 rooms of the museum, with more than 2,000 actors and three orchestras, in one take filmed with a Sony HDW-F900 camera.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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