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After years of cannibalizing exercise studios, ClassPass realizes it can’t survive without them

25 Mar 2020

Most of the 30,000 studios on ClassPass’s platform are shuttered.

ClassPass has for years cannibalized local fitness studios’ customers: Exercisers who might otherwise pay $100-$250 in monthly studio membership fees instead drop in to local studios with ClassPass reservations, sometimes paying as little as $4 a class—which is split between ClassPass and the studio. Owners of small studios complain of plummeting class prices, crippled income, and little negotiating power with the unicorn tech app.


Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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