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Turns out the word ‘Triscuit’ doesn’t mean what you think it means

26 Mar 2020

A Twitter thread investigation reveals a surprising origin for the Nabisco cracker.

One of the more interesting, and perhaps tougher, jobs in marketing and advertising is coming up with brand and product names. Does it fit the category? Will it attract the desired consumer demographic? Does it look good on a box or in a commercial?

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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