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The country has been convulsed by protests against anti-police brutality following the death of George Floyd in Minneapolis last week. Amid the tumult, most brands have decided it's best to express support but avoid interrupting a needed conversation about racism in America. (Sony postponed its launch of a new gaming console: "We do not feel that right now is a time for celebration," the company said.)
Ad Age's E.J. Schultz and Adrianne Pasquarelli investigate what is the right response for brands during these fraught times. One black advertising executive says this is not the time to be on the sidelines: “The reality of it is, as a community, a black community, we are tired. This is no longer just our fight. It’s very difficult for a brand to just sit on the sidelines and say this isn’t going to impact their brand or their business,” Ahmad Islam, CEO of Ten35, told Ad Age.
Meanwhile, consumers are more interested in pepper spray than PlayStations it seems, according to Bloomberg News. And the hot apps this week aren't musical video sites like TikTok, but digital police scanners, according to TechCrunch.
U.S. citizens are on the march, and brands are still trying to find their role in all of this. When is it appropriate to speak out, when not and what to say?
Read the full article here.
This content was originally published by Garett Sloane. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Garett Sloane