The pandemic has been a boon to the online fashion resale market: Depop has seen a 300% increase in items sold between January and April compared to the same period last year. And that’s just the beginning.
Only four years after opening a store on the fashion resale site Depop, 24-year-old Bella McFadden has become the first-ever seller to earn £1 million ($1.26 million) on the app. The global recession spurred by the coronavirus pandemic hasn’t shrunk her business. In fact, sales have gone up by 146% since the lockdown began. “I was expecting business to slow down,” McFadden tells me over Zoom, calling from her office in Los Angeles. “But I’m working harder than ever.”
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