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Disney World welcomes back guests with an ad that is more creepy than reassuring

9 Jul 2020

Despite COVID-19 cases skyrocketing in Florida, Disney World, in Orlando, is back in business this weekend. A new ad fails to reassure that all is well.

Disney World still plans to reopen to the general public on July 11, even as the U.S. surpasses three million COVID-19 cases, with more than 132,000 deaths, and as Florida holds steady as a coronavirus hot spot. (Yesterday, it reported 9,989 new cases, which was fewer than the July 4th record of 11,458.) Disney would like the brave souls who are considering a visit to “The Happiest Place on Earth” to know that the park is practicing extreme safety precautions. Most employees will be masked up, and there will be frequent cleaning and sanitization measures.


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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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