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How to avoid purpose-washing and create a more purposeful brand

29 Jul 2020

"Purpose-washing" refers to presenting your brand as if it operates according to a larger purpose, when in reality it only operates to serve itself.

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This content was originally published by Lana McGilvray. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Lana McGilvray

Covid-19 – Johns Hopkins University

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