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EA has seen the future of esports, and it’s shorter, celeb-filled, and for more than just dudes

26 Aug 2020

Inside the video-game giant’s reinvention of its esports strategy to be more surprising, more inclusive, and more like TV.

What if you took a video game with an obsessively cultish following and made it the basis for a reality TV show? 


Read the full article here.
This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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