Breaking Business News | Breaking business news AM | Breaking Business News PM

How to Create a Measurement Strategy for the Long and Short Term

16 Oct 2020

As global issues disrupt traditional media buying and marketing campaigns, brands have an opportunity—and a responsibility—to navigate this changing landscape to provide customer value across every digital touch point. To do this, they need a data strategy that balances short-term priorities with long-term objectives.


Read the full article here.
This content was originally published by Nathan Barling. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Nathan Barling

Covid-19 – Johns Hopkins University

Download brochure

Introduction brochure

What we do, case studies and profiles of some of our amazing team.

Download