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How to Create a Measurement Strategy for the Long and Short Term

16 Oct 2020

As global issues disrupt traditional media buying and marketing campaigns, brands have an opportunity—and a responsibility—to navigate this changing landscape to provide customer value across every digital touch point. To do this, they need a data strategy that balances short-term priorities with long-term objectives.

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This content was originally published by Nathan Barling. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Nathan Barling

Covid-19 – Johns Hopkins University

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