Expenditure on food, beverage and tobacco accounted for 13,9% of total consumption expenditure in South Africa
There are significant differences between population groups and their expenditure on food as a percent of total expenditure:
- Black African households spend 19,9%
- Coloured households spend 18,6%
- Indian/Asian households spend 7,4%
- White households spend 7,2%
Bread, buns and rolls are the primary driver of traffic for food retailers
Although the percentage of total consumption differs amongst population groups and amongst income deciles, the staples in the consumer basket remain consistent
Consumer goods producers might benefit from focusing on staples and providing a range of products that meet the taste and budget for each population and income group
