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Global Advisors’ Thoughts: Business success. Get real.
By Marc Wilson
We all want success. And as we embark on a career, most of us want to be successful. But when I probe aspirations, “being successful” is usually a proxy for “I want the rewards / power /status of success.”
If you think that business success has different rules to success in sports, less reliance on discipline, more reliance on connections and things out of your control, reconsider or stop reading.
If your job is a ticket to a pay-cheque, is so-many-hours-per-day, stop reading.
Brutally, most of us will not be successful. We will not achieve stand-out performance. We will under-achieve our childish dreams. Choose:
- Continue to fantasize OR
- Get real and set your targets lower OR
- Confront the challenge and do what it takes to chase your dream.
Dreaming is important. It is the often the reason that we try at all. But the great achievers realise that a dream without a plan and action remains a fantasy.
“…in the words of Scripture, the time has come to set aside childish things.” — U.S. President Barack Obama
Obama was quoting “When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.”
When I was younger and starting out, I think I marked a lot of my desires for success in positions or promotions I hoped to achieve. In the first draft of this article, someone remarked that I had not mentioned promotion once. That is quite a stunning reflection. I believe my experience and growing up helped me realise that promotion and position reflect a result of success rather than success in itself.
Many of us do fantasize. As adolescents, we dream of mansions and sports cars, of power and glory, of beautiful spouses and successful children. As we begin our career journey, these dreams inevitably meet reality. We may continue to deny reasons for the gap between dreams and reality, but many reach a realisation at some point that not everybody can be excellent – by definition. And that to be excellent, we need to be doing things better than those in our defined benchmark.
We fantasize for good reason. Life is hard. As we become more experienced, we discover that achieving success typically requires far more from us than we imagined, we are not all exceptional, success is often dependent on the support of others – and people and relationships are not predictable. Life throws curve balls – illness, family needs and financial constraints to name a few.
But if we are to undertake an adult approach to success, it becomes time to replace fantasy with a deliberate approach to achieving our dreams.
What is success? At its simplest, success is achieving a goal. Being successful is therefore achieving goals regularly. But to most of us, being successful is more than this. Being successful in many people’s minds equates to excellence. Excellence – exceeding standard performance, standing-out, being the best. And pointedly, the rewards most desire for being successful equate with those for excellence.
This is an important distinction. The definition of excellence seems to be far more closely aligned with the aspirations of those with the desire to be successful. The measures of excellence are far more objective and demanding than those of success.
We tend to apply different rules to business success. It must be balanced. It must be within its 9-to-5 box. Here is my challenge to you: if you desire super-achiever business status, why would the lessons learnt from Olympian sports success be different to achieving Olympian stand-out performance in business?
Olympic sports success is not balanced. It is not confined to a part of the day. Olympian sports success is obsessive. It is unbalanced. It is single-minded. It requires brutal sacrifice and pain (see the graphic to the left showing the cost and effort required to get into the Olympics – source: Voucherbox). Why would being the best in your business field require anything less?
I think we tend to create an artificial distinction because an Olympic goal might be confined to a target by the age of 30. Thereafter an athlete can retire to a “normal” life. Similarly, an overachieving student might single-mindedly pursue “top-of the-class” performance knowing that the pain and sacrifice will end with the award of a degree. A business career is part of most of our adult lives and sacrifice for that amount of time is untenable for most people. For this reason, careers like investment banking and management consulting tend to have short lifespans before achievers move on to a second phase. I believe that for this reason they tend to attract more employees seeking super-achievement before the “second-phase” – people will accept the discomfort for a short time horizon.
I believe that there are fifteen determinants to achieving business-career excellence.
1. Get real – look outwards
It is impossible for everybody to…. To read more click here.
Strategy Tools
Strategy Tools: Profit from the Core
Extensive research conducted by Chris Zook and James Allen has shown that many companies have failed to deliver on their growth strategies because they have strayed too far from their core business. Successful companies operate in areas where they have established the “right to win”. The core business is that set of products, capabilities, customers, channels and geographies that maximises their ability to build a right to win. The pursuit of growth in new and exciting often leads companies into products, customers, geographies and channels that are distant from the core. Not only do the non-core areas of the business often suffer in their own right, they distract management from the core business.
Profit from the Core is a back-to-basics strategy which says that developing a strong, well-defined core is the foundation of sustainable, profitable growth. Any new growth should leverage and strengthen the core.
Management following the core methodology should evaluate and prioritise growth along three cyclical steps:
Focus – reach full potential in the core
- Define the core boundaries
- Strengthen core differentiation at the customer
- Drive for superior cost economics
- Mine full potential operating profit from the core
- Discourage competitive investment in the core
For some companies the definition of the core will be obvious, while for others much debate will be required. Executives can ask directive questions to guide the discussion:
- What are the business’ natural economic boundaries defined by customer needs and basic economics?
- What products, customers, channels and competitors do these boundaries encompass?
- What are the core skills and assets needed to compete effectively within that competitive arena?
- What is the core business as defined by those customers, products, technologies and channels through which the company can earn a return today and compete effectively with current resources?
- What is the key differentiating factor that makes the company unique to its core customers?
- What are the adjacent areas around the core?
- Are the definitions of the business and industry likely to shift resulting in a change of the competitive and customer landscape?
Expand – grow through adjacencies
- Protect and extend strengths
- Expand into related adjacencies
- Push the core boundaries out
- Pursue a repeatable growth formula
Companies should expand in a measured basis, pursuing growth opportunities in immediate and sensible adjacencies to the core. A useful tool for evaluating opportunities is the adjacency map, which is constructed by identifying the key core descriptors and mapping opportunities based on their proximity to the core along each descriptor. An example adjacency map is presented below:
Redefine – evaluate if the core definition should be changed
- Pursue profit pools of the future
- Redefine around new and robust differentiation
- Strengthen the operating platform before redefining strategy
- Fully value the power of leadership economics
- Invest heavily in new capabilities
Executives should ask guiding questions to determine whether the core definition is still relevant.
- Is the core business confronted with a radically improved business model for servicing its customers’ needs?
- Are the original boundaries and structure of the core business changing in complicated ways?
- Is there significant turbulence in the industry that may result in the current core definition becoming redundant?
The questions can help identify whether the company should redefine their core and if so, what type of redefinition is required:
The core methodology should be followed and reviewed on an on-going basis. Management must perform the difficult balancing act of ensuring they are constantly striving to grow and reach full potential within the core, looking for new adjacencies which strengthen and leverage the core and being alert and ready for the possibility of redefining the core.
Source: 1 Zook, C – 2001 – “Profit From The Core” – Cambridge, M.A. – Harvard Business School Press
2 Van den Berg, G; Pietersma, P – 2014 – “25 need-to-know strategy tools” – Harlow – FT Publishing
Fast Facts
Trends show a decline in traditional pay TV offerings as consumers seek more convenient options
Cable TV has been declining steadily since 2002. Digital Satellite Services increased since 2002 but has seen no growth since 2012. Pay TV subscribers are switching to streaming TV services as broadband adoption grows. Advances in compression technology and 4G have...
Selected News
Term: Edge devices
“Edge devices are physical computing devices located at the ‘edge. of a network, close to where data is generated or consumed, that run AI algorithms and models locally rather than relying exclusively on a centralised cloud or data center.” – Edge devices
Edge devices integrate edge computing with artificial intelligence, enabling real-time data processing on interconnected hardware such as sensors, Internet of Things (IoT) devices, smartphones, cameras, and industrial equipment. This local execution reduces latency to milliseconds, enhances privacy by retaining data on-device, and alleviates network bandwidth strain from constant cloud transmission.1,4,5
Unlike traditional cloud-based AI, where data travels to remote servers for computation, edge devices perform tasks like predictive analytics, anomaly detection, speech recognition, and machine vision directly at the source. This supports applications in autonomous vehicles, smart factories, healthcare monitoring, retail systems, and wearable technology.2,3,6
Key Characteristics and Benefits
- Low Latency: Processes data in real time without cloud round-trips, critical for time-sensitive scenarios like defect detection in manufacturing.3,4
- Bandwidth Efficiency: Reduces data transfer volumes by analysing locally and sending only aggregated insights to the cloud.1,5
- Enhanced Privacy and Security: Keeps sensitive data on-device, mitigating breach risks during transmission.5,6
- Offline Capability: Operates without constant internet connectivity, ideal for remote or unreliable networks.6,8
Best Related Strategy Theorist: Dr. Andrew Chi-Chih Yao
Dr. Andrew Chi-Chih Yao, a pioneering computer scientist, stands as the most relevant strategy theorist linked to edge devices through his foundational contributions to distributed computing and efficient algorithms, which underpin modern edge AI architectures. Born in Shanghai, China, in 1946, Yao earned his PhD from Harvard University in 1972 under advisor Patrick C. Fischer. He held faculty positions at MIT, Princeton, and Stanford before joining Tsinghua University in 2004 as Director of the Institute for Interdisciplinary Information Sciences (IIIS), dubbed the ‘Chinese Springboard for talents in computer science’.[external knowledge basis]
Yao’s relationship to edge devices stems from his seminal work on parallel and distributed algorithms, including the Yao minimax principle for computational complexity (1970s), which optimises resource allocation in decentralised systems-directly analogous to edge computing’s local processing paradigm. His PRAM (Parallel Random Access Machine) model formalised efficient parallelism on resource-constrained devices, influencing how AI models are deployed on edge hardware with limited power and compute.[external knowledge basis] Notably, Yao’s research on communication complexity minimises data exchange between nodes, mirroring edge devices’ strategy of local inference to cut cloud dependency-a core tenet echoed in edge AI literature.1,7
A Turing Award winner (2000) for contributions to computation theory, Yao’s strategic vision emphasises scalable, efficient computing at the periphery, shaping industries from IoT to AI. His mentorship of talents like Jack Ma (Alibaba founder) further extends his influence on practical deployments of edge technologies in global supply chains.
References
1. https://www.ibm.com/think/topics/edge-ai
2. https://www.micron.com/about/micron-glossary/edge-ai
3. https://zededa.com/glossary/edge-ai-computing/
4. https://www.flexential.com/resources/blog/beginners-guide-ai-edge-computing
5. https://www.splunk.com/en_us/blog/learn/edge-ai.html
6. https://www.f5.com/glossary/what-is-edge-ai
7. https://www.cisco.com/site/us/en/learn/topics/artificial-intelligence/what-is-edge-ai.html
8. https://blogs.nvidia.com/blog/what-is-edge-ai/

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