ARTIFICIAL INTELLIGENCE

“AI slop refers to low-quality, mass-produced digital content (text, images, video, audio, workflows, agents, outputs) generated by artificial intelligence, often with little effort or meaning, designed to pass as social media or pass off cognitive load in the workplace.” – AI slop

AI slop refers to low-quality, mass-produced digital content created using generative artificial intelligence that prioritises speed and volume over substance and quality.¹ The term encompasses text, images, video, audio, and workplace outputs designed to exploit attention economics on social media platforms or reduce cognitive load in professional environments through minimal-effort automation.^2,3 Coined in the 2020s, AI slop has become synonymous with digital clutter-content that lacks originality, depth, and meaningful insight whilst flooding online spaces with generic, unhelpful material.¹

Key Characteristics

AI slop exhibits several defining features that distinguish it from intentionally created content:

• Vague and generalised information: Content remains surface-level, offering perspectives and insights already widely available without adding novel value or depth.²
• Repetitive structuring and phrasing: AI-generated material follows predictable patterns-rhythmic structures, uniform sentence lengths, and formulaic organisation that create a distinctly robotic quality.²
• Lack of original insight: The content regurgitates existing information from training data rather than generating new perspectives, opinions, or analysis that differentiate it from competing material.²
• Neutral corporate tone: AI slop typically employs bland, impersonal language devoid of distinctive brand voice, personality, or strong viewpoints.²
• Unearned profundity: Serious narrative transitions and rhetorical devices appear without substantive foundation, creating an illusion of depth.⁶

Origins and Evolution

The term emerged in the early 2020s as large language models and image diffusion models accelerated the creation of high-volume, low-quality content.¹ Early discussions on platforms including 4chan, Hacker News, and YouTube employed “slop” as in-group slang to describe AI-generated material, with alternative terms such as “AI garbage,” “AI pollution,” and “AI-generated dross” proposed by journalists and commentators.¹ The 2025 Word of the Year designation by both Merriam-Webster and the American Dialect Society formalised the term’s cultural significance.¹

Manifestations Across Contexts

Social Media and Content Creation: Creators exploit attention economics by flooding platforms with low-effort content-clickbait articles with misleading titles, shallow blog posts stuffed with keywords for search engine manipulation, and bizarre imagery designed for engagement rather than authenticity.^1,4 Examples range from surreal visual combinations (Jesus made of spaghetti, golden retrievers performing surgery) to manipulative videos created during crises to push particular narratives.^1,5

Workplace “Workslop”: A Harvard Business Review study conducted with Stanford University and BetterUp found that 40% of participating employees received AI-generated content that appeared substantive but lacked genuine value, with each incident requiring an average of two hours to resolve.¹ This workplace variant demonstrates how AI slop extends beyond public-facing content into professional productivity systems.

Societal Impact

AI slop creates several interconnected problems. It displaces higher-quality material that could provide genuine utility, making it harder for original creators to earn citations and audience attention.² The homogenised nature of mass-produced AI content-where competitors’ material sounds identical-eliminates differentiation and creates forgettable experiences that fail to connect authentically with audiences.² Search engines increasingly struggle with content quality degradation, whilst platforms face challenges distinguishing intentional human creativity from synthetic filler.³

Mitigation Strategies

Organisations seeking to avoid creating AI slop should employ several practices: develop extremely specific prompts grounded in detailed brand voice guidelines and examples; structure reusable prompts with clear goals and constraints; and maintain rigorous human oversight for fact-checking and accuracy verification.² The fundamental antidote remains cultivating specificity rooted in particular knowledge, tangible experience, and distinctive perspective.⁶

Related Theorist: Jonathan Gilmore

Jonathan Gilmore, a philosophy professor at the City University of New York, has emerged as a key intellectual voice in analysing AI slop’s cultural and epistemological implications. Gilmore characterises AI-generated material as possessing an “incredibly banal, realistic style” that is deceptively easy for viewers to process, masking its fundamental lack of substance.¹

Gilmore’s contribution to understanding AI slop extends beyond mere description into philosophical territory. His work examines how AI-generated content exploits cognitive biases-our tendency to accept information that appears professionally formatted and realistic, even when it lacks genuine insight or originality. This observation proves particularly significant in an era where visual and textual authenticity no longer correlates reliably with truthfulness or value.

By framing AI slop through a philosophical lens, Gilmore highlights a deeper cultural problem: the erosion of epistemic standards in digital spaces. His analysis suggests that AI slop represents not merely a technical problem requiring better filters, but a fundamental challenge to how societies evaluate knowledge, authenticity, and meaningful communication. Gilmore’s work encourages critical examination of the systems and incentive structures that reward volume and speed over depth and truth-a perspective essential for understanding why AI slop proliferates despite its obvious deficiencies.