21 May 2012

Cell C has recently dropped prepaid call rates 34% to 99c per minute – a move quickly followed by Vodacom. As a volume-driven business, cellphone carriers globally have managed to increase revenues while reducing prices. South Africa, with over 100% mobile penetration, is one of the most saturated markets in the world. Will this price strategy be successful for Cell C?

Cellular call pricing

Cellular call pricing

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