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In Apple’s new AirPods ad, Active Noise Cancellation is a gateway to a creative fantasy world

11 Mar 2020

The catchy new spot doubles as a premiere for Australian artist Flume’s new track, ‘The Difference,’ featuring Toro y Moi.

The act of wearing earphones in public is, at its most basic, our attempt to shape the world in a way we’d like to experience it. Block out all the car horns, the traffic, the street corner chatter, in favor of setting your own soundtrack for the sidewalks. In its newest spot for AirPods, “Snap,” Apple is hyping the difference between Transparency mode (where you can still hear a bit of the outside world) and the full audio firewall of Active Noise Cancelation, through the experience of one young woman.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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