The catchy new spot doubles as a premiere for Australian artist Flume’s new track, ‘The Difference,’ featuring Toro y Moi.
The act of wearing earphones in public is, at its most basic, our attempt to shape the world in a way we’d like to experience it. Block out all the car horns, the traffic, the street corner chatter, in favor of setting your own soundtrack for the sidewalks. In its newest spot for AirPods, “Snap,” Apple is hyping the difference between Transparency mode (where you can still hear a bit of the outside world) and the full audio firewall of Active Noise Cancelation, through the experience of one young woman.
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