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How ESPN made that awesome State Farm ad for the Michael Jordan doc ‘The Last Dance’

22 Apr 2020

It’s likely the best pandemic-free ad of the COVIDvertising era—and one of ESPN’s best too—thanks to ‘SportsCenter’ anchor Kenny Mayne’s eerily correct predictions from the 1990s.

It just makes perfect sense. Here you are on Sunday night watching ESPN’s new 10-part documentary series on the 1997-98 Chicago Bulls and up pops some vintage 90s-era SportsCenter footage from that very era. Anchor Kenny Mayne starts off normally enough, but then quickly veers off into all-knowing, Nostradamus territory.

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This content was originally published by Fast Company. Original publishers retain all rights. It appears here for a limited time before automated archiving. By Fast Company

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